Q3 2025 Crypto MarketBitget Q3 2025 Crypto Market Confidence and BTC Investment Trend Report

Preface / Background

In 2025, the crypto market is unfolding against a backdrop of shifting macroeconomic conditions and strong participation from both retail and institutional investors. With global uncertainty still influencing markets, investor sentiment has become one of the most critical indicators of how adoption and price trajectories will evolve. This quarter’s survey, conducted between August 25 and September 5, 2025, collected responses from 3,047 participants across Europe, Latin America, MENA, Africa, and Asia. The goal is to understand how investors see the market, how they plan to allocate capital, and what this means for Bitcoin’s long-term outlook.

Executive Summary

Confidence in crypto remains remarkably resilient. 66% of participants plan to increase their allocations over the next six months, with Bitcoin still viewed as the anchor of portfolios and the most likely candidate for outsized returns. Nearly half (49%) expect the next bull run to see BTC peak between USD 150,000 and USD 200,000, while long-term holders are increasingly open to even higher valuations.

Emerging markets are proving to be the driving force behind crypto adoption. Nigeria (84%), China (73%), India (72%) lead in allocation increases, far above global averages. In contrast, developed markets like Germany, France, and Japan remain more cautious, with South Korea notable for its higher-than-average proportion of investors planning to reduce exposure.

Ethereum and Solana remain top picks for diversification and allocation to savings and stable returns. 43% of respondents suggest investors are balancing speculation with a growing appetite for security.

Key Findings

Market Confidence OutlookOptimism outweighs caution globally. Over six in ten participants plan to grow their exposure, while only a small minority indicated a preference for reducing allocations. Investors with more than five years of experience are especially confident, with 52% planning to add positions, compared to 45% of newcomers with under three months in the market.

Bitcoin Price OutlookThe market remains bullish on BTC. While 49% expect a peak between USD 150,000 and USD 200,000, long-term veterans lean toward more ambitious projections: nearly 7% expect Bitcoin to exceed USD 250,000. Conversely, short-term entrants are more conservative, with 41% predicting a peak below USD 150,000.

Asset Allocation Plans

Investment strategies are split between active positioning and long-term savings. About 50% of respondents aim to add positions and trade actively, while 43% favor savings or wealth management approaches, suggesting a maturing investor base. Preferences remain tilted toward mainstream assets, with Ethereum favored by 67% and Solana by 55%.

Future Investment Inclinations

BTC and ETH remain dominant, but there is growing traction for niche assets such as platform tokens, meme coins, and Layer 2s in certain markets. These patterns reflect a balance between blue-chip stability and speculative discovery.

Blockchain Confidence Levels

Ethereum continues to be the most trusted ecosystem globally, with Solana following closely. Layer 2 chains and specialized platforms also demonstrate notable regional adoption, pointing to a diverse multi-chain future.

Investor Profile Segmentation

• Experienced traders are more optimistic, allocating more funds toward BTC and ETH, and expressing confidence in higher BTC peaks.

• Newer investors are more cautious, lean into wealth management products, and expect more conservative valuations for BTC.
• Regionally, Latin America shows retail-driven enthusiasm, Asia shows innovation-led optimism, while Europe remains shaped by regulatory caution.

Regional Highlights

• Nigeria, China, and Indonesia recorded the highest willingness to increase allocations.
• Developed markets like Germany, France, and Japan showed below-average appetite for increased investment.
• South Korea had a notable 20% of respondents indicating plans to reduce exposure, highlighting polarization within the market.
• Savings and conservative allocation strategies were more common in markets like Ukraine (57%), Taiwan (53%), and China (52%).

Implications & Commentary

The findings underscore how global confidence in crypto remains strong despite macroeconomic headwinds. Capital inflows are driven by emerging markets, where crypto adoption is increasingly tied to financial inclusion and inflation hedging. Experienced investors are shaping a more value-driven narrative around Bitcoin, while new entrants balance between cautious exploration and speculative activity.

Bitget interprets these signals as proof of the industry’s maturity. Investors are no longer merely chasing bull runs—they are using crypto as a tool for long-term wealth management, payments, and financial autonomy. As the Universal Exchange (UEX), Bitget is uniquely positioned to bridge CeFi and DeFi, offering the scale, liquidity, and ecosystem needed to serve both speculative traders and long-term builders.

Conclusion

Global sentiment indicates that optimism remains intact, with emerging markets driving growth and veterans pushing expectations higher. Bitcoin remains the centerpiece of portfolios, but Ethereum, Solana, and other ecosystems add diversity to investor strategies.

For Bitget, the message is clear: confidence isn’t just measured, it’s cultivated. Through UEX, we are building an exchange that connects liquidity with real-world use cases, so that confidence in crypto translates into long-term adoption.

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to allocate funds only to what they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use .