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What is Delota Corp stock?

NIC is the ticker symbol for Delota Corp, listed on CSE.

Founded in 2014 and headquartered in Concord, Delota Corp is a Specialty Stores company in the Retail trade sector.

What you'll find on this page: What is NIC stock? What does Delota Corp do? What is the development journey of Delota Corp? How has the stock price of Delota Corp performed?

Last updated: 2026-06-05 18:01 EST

About Delota Corp

NIC real-time stock price

NIC stock price details

Quick intro

Delota Corp. (CSE: NIC) is a leading Canadian omnichannel retailer specializing in smoke-free nicotine alternatives and cannabis products. Its core operations are conducted through flagship brands including 180 Smoke, Ontario's largest specialty vape retailer, and Offside Cannabis dispensaries.

For the fiscal year ending January 31, 2024, the company reported record annual revenue of $34.1 million, representing a 31% year-over-year growth, along with a positive Adjusted EBITDA of approximately $235,552. Delota continues to grow its retail presence, serving over 220,000 loyalty members via its physical stores and national e-commerce platform.

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Basic info

NameDelota Corp
Stock tickerNIC
Listing marketcanada
ExchangeCSE
Founded2014
HeadquartersConcord
SectorRetail trade
IndustrySpecialty Stores
CEOCameron Wickham
Websitedelota.com
Employees (FY)
Change (1Y)
Fundamental analysis

Delota Corp Business Introduction

Delota Corp (TSXV: NIC) is a leading Canadian company specializing in the smoke-free and harm reduction sector. The company operates as a vertically integrated retailer and distributor, focusing on offering consumers alternatives to traditional combustible tobacco products. Headquartered in Vaughan, Ontario, Delota has strategically positioned itself as a leader in the rapidly evolving nicotine delivery market.

Business Summary

Delota Corp primarily operates through its flagship retail brand, 180 Smoke Vape Store. The company’s mission is to empower adult smokers to transition to less harmful nicotine options through a combination of high-quality retail experiences, robust e-commerce platforms, and a diverse product portfolio including specialized vaping hardware, e-liquids, and heat-not-burn products.

Detailed Business Modules

1. Retail Operations (Brick-and-Mortar):
Delota manages an extensive network of corporate-owned and franchised retail locations across Canada, with a strong presence in Ontario. These stores serve as physical touchpoints for consumer education and personalized product consultations.

2. E-commerce and Digital Strategy:
The company operates a high-traffic digital platform (180smoke.ca), which is a major revenue driver. Leveraging data analytics, Delota optimizes customer retention through loyalty programs and subscription-based models.

3. Wholesale and Distribution:
Beyond direct-to-consumer sales, Delota acts as a distributor for various international vape brands, ensuring a steady supply chain of the latest hardware and e-liquid innovations to other retailers within the Canadian market.

Commercial Model Characteristics

Vertical Integration: By controlling both distribution and retail front-end, Delota captures higher margins and maintains strict quality control over its product offerings.
Omni-channel Presence: Seamless integration between physical stores and the digital marketplace ensures a consistent brand experience and maximizes customer lifetime value.

Core Competitive Moat

Regulatory Expertise: In a highly regulated industry, Delota’s ability to navigate Health Canada’s evolving frameworks and provincial legislation acts as a significant barrier to entry for smaller competitors.
Brand Equity: "180 Smoke" is one of the most recognized specialty vape brands in Canada, boasting a loyal customer base and a reputation for safety and reliability.

Latest Strategic Layout

According to 2024 and 2025 corporate filings, Delota is actively pursuing a market consolidation strategy. This involves acquiring smaller, independent vape shops to expand its geographic footprint and optimizing its SKU (Stock Keeping Unit) count to focus on high-margin, proprietary e-liquid brands.

Delota Corp Development History

The journey of Delota Corp is marked by strategic pivots and aggressive acquisitions aimed at dominating the Canadian harm-reduction landscape.

Development Phases

Phase 1: Inception and Early Growth (2013 - 2018):
The business core began with the founding of 180 Smoke by Dr. Gopal Bhatnagar and others, who aimed to provide medical-grade smoking alternatives. The brand quickly grew into a leading specialty retailer in Ontario.

Phase 2: Public Listing and Diversification (2019 - 2021):
The company underwent several corporate restructurings, eventually trading on the TSX Venture Exchange. During this period, the entity (formerly Spyder Cannabis) expanded beyond nicotine to include cannabis retail, though it later refocused on its core strengths.

Phase 3: Rebranding and Core Focus (2022 - Present):
In early 2022, the company officially rebranded to Delota Corp to reflect its renewed commitment to the nicotine harm reduction sector. It divested non-core assets to focus exclusively on the 180 Smoke brand and its e-commerce expansion.

Analysis of Success Factors

Pivotal Agility: The company successfully recognized saturation in the cannabis retail market and redirected capital toward the nicotine vape market where it held a stronger competitive advantage.
Health-Centric Philosophy: Rooted in harm reduction, the company has maintained a professional image that resonates with adult smokers seeking health-conscious alternatives.

Industry Introduction

Delota Corp operates within the Nicotine Alternatives and Vaporizer Market. This industry is driven by the global trend of "Tobacco Harm Reduction" (THR), supported by public health data indicating vaping is significantly less harmful than traditional cigarette smoking.

Industry Trends and Catalysts

1. Regulatory Tightening: Governments are implementing stricter flavor bans and nicotine concentration limits. While challenging, this favors established players like Delota who have the compliance infrastructure to adapt.
2. Technological Innovation: The shift toward "closed-pod" systems and synthetic nicotine is creating new product categories with higher consumer convenience.

Competitive Landscape

CategoryKey CompetitorsMarket Dynamics
Big TobaccoVuse (BAT), Juul, Logic (JTI)High capital, dominant in convenience stores.
Specialty RetailFat Panda, Canada VapesFragmented market; Delota is a leading consolidator.
E-commerceDashVapes, International PlatformsPrice-sensitive; focus on shipping speed and SKU variety.

Industry Status and Position

As of the Q3 2024 financial reports, Delota remains one of the few publicly traded pure-play vape retailers in Canada. This status provides unique access to capital markets compared to private "mom-and-pop" shops. With the Canadian vaping market projected to grow at a CAGR of approximately 5-7% through 2028, Delota is positioned as a "Category Captain" in the specialty retail segment, leveraging its scale to negotiate better terms with global hardware manufacturers.

Financial data

Sources: Delota Corp earnings data, CSE, and TradingView

Financial analysis
start_thoughtBelow is the latest financial analysis and growth potential report on **Delota Corp (NIC)**:

Delota Corp Financial Health Score

Based on the most recent financial data disclosed by Delota Corp (CSE: NIC) for fiscal years 2024 to 2025, the company's financial health is transitioning from a restructuring phase to stable growth. Below is a comprehensive score derived from the latest quarterly report (Fiscal Year 2026 Q3 ending December 31, 2025):

Assessment Dimension Score Star Rating Key Financial Metrics Reference (Latest Data)
Revenue Scale and Growth 85 ⭐⭐⭐⭐ Total revenue for fiscal year 2025 reached $46.5M (14 months); revenue for the first nine months of fiscal year 2026 was $27.1M.
Profitability 65 ⭐⭐⭐ Adjusted EBITDA for fiscal year 2025 was $1.2M; latest quarterly gross margin remained between 30%-33%.
Balance Sheet and Cash Flow 75 ⭐⭐⭐ Completed early redemption of $900,000 senior secured convertible bonds, successfully reducing significant debt.
Market Valuation 90 ⭐⭐⭐⭐ Current price-to-sales ratio (P/S) is extremely low, with a market cap of approximately $2.04M, showing a significant valuation discount relative to annual revenue.
Overall Financial Score 78.8 ⭐⭐⭐ Financial health is in a recovery and optimization phase

NIC Growth Potential

1. Expansion of Omnichannel Retail Footprint

Delota's core brand, 180 Smoke Vape Store, has solidified its position as the largest specialized vape retailer in Ontario. By the end of 2025, its physical stores expanded to 32 locations. The company's strategic focus is shifting towards nationwide expansion, leveraging its mature omnichannel operating model (brick-and-mortar stores plus an e-commerce platform covering all of Canada) to capture greater market share.

2. Business Divestiture and Core Restructuring

Between 2024 and 2025, Delota undertook deep structural adjustments, reallocating resources towards high-margin nicotine alternative products. CEO Cameron Wickham noted that the company is reducing management costs (G&A) through operational restructuring, reflected in a quarter-over-quarter decline in operating expenses in fiscal year 2026 Q3. Divesting non-core assets and early debt repayments have freed up cash flow for subsequent strategic mergers and acquisitions (M&A).

3. Large and Highly Engaged Customer Base

Delota's loyal membership base has surpassed 350,000 registered accounts. The recently launched new customer referral platform integrates with the existing loyalty program, driving organic growth and lowering customer acquisition costs. Given the high-frequency consumption and repeat purchase nature of nicotine products, this extensive database is a core asset for the company to enhance average revenue per user (ARPU) through cross-selling (e.g., introducing more smoke-free product categories).

4. "Smoke-Free" Dividend in the Canadian Market

With the Canadian government advancing the "smoke-free" agenda, the shift from traditional cigarettes to e-cigarettes and nicotine pouches (Snus pouches) is irreversible. Delota's partnership with global leading supplier GN Tobacco has successfully introduced well-known brands like Siberia. The diversified product portfolio enables the company to capture growth opportunities across different market segments.


Delota Corp Positive Catalysts and Risks

Upside Catalysts

· Valuation Gap Recovery: Compared to its annual revenue scale (nearly CAD 40 million), the current market cap is highly attractive. If profitability continues to improve, there is significant potential for valuation uplift.
· Balance Sheet Optimization: Early redemption of convertible bonds and settlement of small debts have markedly enhanced the company's financial transparency and credit profile.
· Industry Consolidation Leader: The Canadian vape market is highly fragmented. As a publicly listed company with a strong compliance background, Delota is well-positioned to consolidate regional small brands.

Downside Risks

· Regulatory Policy Volatility: The Canadian Ministry of Health continues to tighten regulations on e-cigarette flavors, advertising, and nicotine content, which may impact short-term sales performance.
· Intensified Market Competition: Besides specialized vape retailers, convenience stores and gas stations are also competing for market share, potentially pressuring overall industry gross margins.
· Short-Term Profitability Fluctuations: As the company remains in restructuring and expansion phases, quarterly Adjusted EBITDA may fluctuate and even incur short-term losses.

Analyst insights

كيف ينظر المحللون إلى أسهم Delota Corp. و NIC؟

حتى أواخر عام 2024 ومع اقتراب عام 2025، يعكس شعور السوق تجاه Delota Corp. (TSXV: NIC) شركة تمر بمرحلة انتقالية مهمة. بعد تحولها الاستراتيجي وإعادة تسميتها من Spyder Cannabis، يراقب المحللون قدرتها على ترسيخ موقعها في قطاعات تجارة التجزئة للنيكوتين والقنب في كندا. وعلى الرغم من أن الشركة تعمل في سوق متخصصة ذات نمو مرتفع، فإن نقص التغطية المؤسسية الواسعة يعني أن وجهات نظر المحللين تركز على إمكانات النمو للشركات الصغيرة جداً والكفاءة التشغيلية.

1. وجهات نظر المؤسسات حول الاستراتيجية المؤسسية

تحسين التجزئة وتوحيد العلامة التجارية: يشير المحللون إلى أن القوة الأساسية لـ Delota تكمن في علامتها التجارية "180 Smoke"، التي تعد لاعباً مهيمنًا في سوق تجارة التجزئة لأجهزة الفيب في كندا. تُعتبر استراتيجية الشركة في التخلص من الأصول غير الأساسية والتركيز على تجارة التجزئة للنيكوتين ذات الهوامش العالية خطوة لتحقيق الربحية. من خلال تبسيط العمليات، تهدف الشركة إلى الاستفادة من قاعدة بيانات تضم أكثر من 230,000 عميل مسجل.
تموضع السوق: يبرز مراقبو السوق موقع Delota الفريد كلاعب مزدوج في أسواق الفيب والقنب. تشير التقارير المالية لعام 2024 إلى تركيز على "نمو مبيعات المتاجر نفسها" بدلاً من التوسع السريع المدعوم بالديون، وهو ما يُنظر إليه بشكل إيجابي من قبل محللي الشركات الصغيرة المهتمين بالقيمة.
التحول التشغيلي: تظهر التقارير الفصلية الأخيرة تحسناً في هوامش الربح الإجمالية. يشير المحللون إلى جهود الشركة في تقليل النفقات العامة وتحسين سلسلة التوريد كعوامل حاسمة قد تؤدي إلى تحقيق EBITDA إيجابي في الدورات المالية القادمة.

2. التصنيفات وبيانات أداء السوق

بسبب وضعها كشركة صغيرة جداً مدرجة في TSX Venture Exchange، لا تتوفر تقييمات إجماع رسمية من شركات وول ستريت الكبرى (مثل Goldman Sachs أو Morgan Stanley). بدلاً من ذلك، تأتي التغطية من شركات أبحاث الأسهم المتخصصة في الشركات الصغيرة ومنصات البحث المستقلة:
المعنويات الحالية: شراء مضاربي / الاحتفاظ.
المقاييس الرئيسية (استناداً إلى بيانات الربع الثالث 2024):
استقرار الإيرادات: حافظت Delota على قاعدة إيرادات مستقرة مدفوعة بشكل رئيسي بقطاع تجارة التجزئة للنيكوتين، الذي يعتبره المحللون أكثر مقاومة للركود مقارنة بقطاع القنب المتميز.
التقييم: يتم تداول السهم حالياً عند نسبة سعر إلى مبيعات منخفضة مقارنة بنظرائه في قطاع التجزئة الكندي، مما دفع بعض الباحثين المستقلين إلى اقتراح أن السهم مقوم بأقل من قيمته مقارنة بأصوله المادية وبرنامج ولاء العملاء.

3. المخاطر والتحديات التي حددها المحللون

على الرغم من إمكانية التحول الإيجابي، يظل المحللون حذرين بسبب عدة مخاطر نظامية وخاصة بالشركة:
تقلبات تنظيمية: القلق الرئيسي بشأن سهم NIC هو المشهد التنظيمي المتغير لمنتجات الفيب النيكوتينية في كندا. الحظر المحتمل على النكهات أو زيادة الضرائب الاتحادية على الاستهلاك تشكل تهديداً مباشراً لمصدر إيرادات الشركة الأساسي.
قيود السيولة: كسهم صغير جداً، يعاني NIC من حجم تداول منخفض. يحذر المحللون من أن مخاطر السيولة هذه قد تؤدي إلى تقلبات سعرية عالية، مما يصعب على المستثمرين المؤسسيين الدخول أو الخروج من مراكز كبيرة دون التأثير بشكل كبير على سعر السهم.
الضغط التنافسي: تواجه Delota منافسة شديدة من متاجر الفيب المستقلة الصغيرة ومتاجر السلسلة الكبيرة. يراقب المحللون ما إذا كانت خبرة Delota في تجارة التجزئة المتخصصة ستوفر "خندقاً" كافياً ضد حروب الأسعار من قبل تجار التجزئة المتنوعين الأكبر حجماً.

الملخص

الإجماع بين محللي السوق المتخصصين هو أن Delota Corp. تمثل استثماراً عالي المخاطر وعالي العائد في قطاع الشركات الصغيرة جداً. نجحت الشركة في اجتياز إعادة تسمية صعبة وخرجت بنموذج أعمال أكثر تركيزاً وخفة. بالنسبة للمستثمرين، يعتمد السيناريو الصاعد على استمرار نمو علامة "180 Smoke" وقدرة الشركة على الوصول إلى نقطة تحقيق صافي ربح في عام 2025. ومع ذلك، يظل الظل التنظيمي الثقيل على صناعة الفيب هو العقبة الأكبر أمام ارتفاع سعر السهم على المدى الطويل.

Further research

Delota Corp (NIC) Frequently Asked Questions

What are the key investment highlights for Delota Corp (NIC), and who are its primary competitors?

Delota Corp (NIC) is a leading Canadian nicotine retailer and distributor, primarily targeting the smoke-free alternative market. Its main investment highlights include its established retail presence through the 180 Smoke brand and its vertically integrated business model encompassing retail, e-commerce, and wholesale distribution.
Key competitors in the Canadian market include High Tide Inc. (HITI), which has expanded into the discount club model, along with various private regional vape shop chains. Delota distinguishes itself by focusing specifically on the harm-reduction niche and nicotine substitution rather than general cannabis retail.

Is Delota Corp's latest financial data healthy? What are the revenue, net income, and debt levels?

According to the most recent financial reports (Q3 2023 and Year-End 2023), Delota Corp has emphasized operational efficiency. For the nine months ended September 30, 2023, the company reported revenue of approximately $23.1 million, reflecting steady performance in its retail segment.
While the company has aimed to reach break-even, net income has historically remained negative as it invests in store optimizations. Total liabilities have been managed through debt restructuring; however, investors should monitor the current ratio to ensure the company maintains sufficient liquidity to meet short-term obligations amid a changing regulatory landscape in Canada.

Is the current NIC stock valuation high? How do its P/E and P/B ratios compare to the industry?

As a micro-cap growth company, Delota Corp (NIC) often trades at a low Price-to-Sales (P/S) ratio compared to larger retail peers, reflecting the high-risk nature of the nicotine alternative sector. Since the company has not consistently reported positive net income, the Price-to-Earnings (P/E) ratio is frequently not applicable (N/A).
Its Price-to-Book (P/B) ratio tends to be below the specialty retail industry average, which may indicate the stock is undervalued or reflects market caution regarding regulatory challenges in the vaping industry. Investors should compare these metrics with other small-cap Canadian retailers to assess relative value.

How has NIC stock performed over the past three months and year compared to its peers?

Over the past year, NIC has experienced significant volatility, typical of micro-cap stocks listed on the CSE (Canadian Securities Exchange). The stock has generally underperformed the broader S&P/TSX Composite Index.
Performance over the last three months has been influenced by corporate updates on store consolidations and regulatory developments. Compared to peers like High Tide, Delota has exhibited more conservative price movements, largely due to its smaller market capitalization and lower trading liquidity.

Are there any recent tailwinds or headwinds for the industry Delota Corp operates in?

Headwinds: The main challenge is the tightening of Canadian regulations. Health Canada and several provinces (including Ontario and Quebec) have implemented or proposed flavor bans and stricter nicotine concentration limits, directly affecting product margins and consumer demand.
Tailwinds: Conversely, the ongoing global shift away from traditional tobacco toward "harm reduction" products offers a long-term growth catalyst. Delota benefits from being an "essential" destination for adult smokers transitioning to smoke-free alternatives, maintaining a loyal customer base despite regulatory changes.

Have any large institutions recently bought or sold NIC stock?

Ownership of Delota Corp is primarily concentrated among insiders and retail investors. Due to its micro-cap status and listing on the CSE, institutional ownership (such as large pension funds or major ETFs) is minimal.
Recent filings show that management holds a significant portion of shares, aligning their interests with shareholders. Investors should monitor SEDI (System for Electronic Disclosure by Insiders) filings for any notable buying or selling activity by company executives, as this often serves as a key indicator of internal confidence.

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NIC stock overview