OpenAI allows users to shop directly through ChatGPT
OpenAI allows ChatGPT users to shop directly through its popular artificial intelligence chatbot without leaving the platform. The company said on Monday that US users will be able to purchase goods from local sellers on the e-commerce platform Etsy and some Shopify merchants within ChatGPT. The service is called "Instant Checkout" and currently only supports the purchase of single items. OpenAI also released an open-source technology standard called the "Agentic Commerce Protocol" for merchants to integrate their products with ChatGPT, enabling them to sell directly within the chatbot. The company hopes to attract more merchants to join the ChatGPT platform. However, OpenAI stated that the two major digital retailers in the US, Amazon and Walmart, are currently not adopting this protocol.
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