WhatsApp Introduces Wrist-Based Messaging: Meta's Strategy to Broaden Its Ecosystem
- Meta launches WhatsApp standalone Apple Watch app for Series 4+ devices, enabling wrist-based messaging, calls, and media previews without iPhone dependency. - The app retains end-to-end encryption and introduces voice messages, emoji reactions, while signaling Meta's shift from Messenger to consolidate messaging under WhatsApp. - By expanding cross-device integration, WhatsApp gains a new engagement touchpoint for its 3B+ users, aligning with Meta's monetization strategies through ads and channel subscr
WhatsApp, owned by Meta, has introduced a dedicated
Meta highlighted that all messages and calls on the Apple Watch app remain protected with end-to-end encryption, which is essential for safeguarding user privacy. The company called this release "just the beginning" of enhancements for the platform, with more updates planned based on user suggestions, according to an
This launch comes after Meta’s previous move to end support for its Messenger app on Apple Watch, indicating a shift toward unifying its messaging services under WhatsApp, as previously mentioned. For Apple, this collaboration strengthens the smartwatch’s position as a key tool for productivity and communication, especially as the company explores new opportunities, such as a rumored affordable MacBook to rival budget Windows and Chromebook devices, according to
With WhatsApp now serving over 3 billion monthly active users worldwide, the new Apple Watch app offers another convenient way for people to connect, which could boost engagement as WhatsApp expands its revenue options with ads and channel subscriptions introduced earlier this year. The ease of use on the Apple Watch may further reinforce WhatsApp’s leadership in instant messaging, particularly in regions where smartwatches are becoming more popular.
Meta’s collaboration with Apple also goes beyond devices. While Apple has been more reserved in the AI field compared to companies like NVIDIA and
Regulatory issues, however, remain challenging. In India, Meta recently achieved a partial win as the National Company Law Appellate Tribunal (NCLAT) lifted a restriction on data sharing between WhatsApp and Meta, though it upheld a Rs 213.14 crore fine related to privacy policy concerns, according to
As the WhatsApp app for Apple Watch gains momentum, industry observers are expected to closely watch its effects on user activity and Meta’s larger revenue plans. For now, this release represents a major move toward more accessible messaging and deepens the integration between two leading technology companies.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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