Ethereum Updates: India's Web3 Expansion—Digital Advertising, E-Commerce, and Blockchain Unite at IBW2025

Bengaluru, India, is gearing up to welcome India Blockchain Week (IBW2025), the country’s premier Web3 event, as the

further cements its reputation as a leading center for digital advancement. In Q3 2025, over 39 billion programmatic ad impressions were reviewed worldwide, , highlighting the strength of India’s digital advertising sector. The company’s recent APAC benchmarks indicate that desktop web ad viewability in India reached 66%, surpassing both the global average of 63% and the APAC average of 61%. Mobile web ad viewability climbed to 70%, while in-app mobile viewability was at 54%, illustrating the evolving yet segmented digital ad environment. These figures demonstrate the sophistication of India’s online advertising framework, which is vital for the expanding Web3 landscape.

At the same time, India’s e-commerce industry is undergoing significant changes. Bank of America (BofA) notes that Meesho, a value-driven commerce platform with an asset-light strategy, has become a major force in the sector. By steering clear of inventory ownership and fixed logistics expenses, Meesho appeals to budget-focused shoppers, adopting tactics similar to international companies like PDD and Shopee.

that e-commerce in India, which currently accounts for 9% of total retail, could see a 20% compound annual growth rate in gross merchandise value from FY26 to FY29. Meesho’s lean operational model reflects Web3’s decentralized and cost-efficient ethos, making it a significant contributor to the digital marketplace.

Within the blockchain sector, Intchains Group Limited, a Web3 developer with a focus on mining, is broadening its scope to include

(ETH) projects and PoS solutions. The firm plans to utilize its assets to generate returns and boost financial outcomes, marking a strategic shift toward advanced blockchain applications. During an earnings call, CEO Edmund Ryan highlighted that in Q3 2025, with a gross margin of 76% and a G2 satisfaction rating of 98 out of 100, showcasing the sector’s strong profitability.

The intersection of these developments—resilient digital advertising, scalable e-commerce strategies, and blockchain progress—positions India as a key figure in the global Web3 movement. As IBW2025 draws near, industry leaders are expected to spotlight these advances as evidence of the nation’s commitment to decentralized technology and digital evolution.