Europe's Largest Company, Managing €2.3 Trillion, Entered the Cryptocurrency Market and Chose This Altcoin!

Europe's largest asset manager, Amundi, has taken its first step into tokenization. This marks a significant step in blockchain integration by introducing the first on-chain tokenized euro money market fund.

The fund, developed with CACEIS, offers both traditional and blockchain-based versions.

This tokenization increases order processing efficiency, expands investor access, and enables continuous trading.

The first transaction was executed on the Ethereum network on November 4th as Amundi selected Ethereum (ETH) for its AMUNDI FUNDS CASH EUR fund.

This move signals a trend aligned with similar initiatives like BlackRock and Franklin Templeton, which have expanded their tokenized fund offerings.

With this move, Ethereum strengthened its leadership in RWA tokenization.

Amundi also began preparations for its first Bitcoin-indexed exchange-traded product (ETP) in October.

Amundi is the region's leading asset manager and one of the tenth largest companies globally, with assets under management of approximately €2.3 trillion.

Serving 100 million customers, including individuals, institutions and companies, Amundi operates in 35 countries.