Катализ роста умных очков продолжается: новый продукт Meta может выйти в следующем месяце, анализ индустриального размещения китайских A-акций.

Source: Cailian Press

Odaily, August 30 (Editor: Song Ziqiao) — The 2025 Meta Connect conference will be held in the United States from September 17 to 18. According to Meta's CTO, Meta is expected to release the Celeste smart glasses with display, the third-generation RayBan-Meta glasses, and the sports Oakley glasses at the conference, and may also showcase a brand new "metaverse software," redefining AI glasses from the perspectives of hardware, interaction, and software.

Meta is regarded as a trendsetter in the smart glasses industry. After the launch of the phenomenal Ray-Ban Meta product, major internet companies, smart hardware manufacturers, and even traditional eyewear enterprises—including Google, Samsung, Amazon, Meta, Huawei, ByteDance, Alibaba, Xiaomi, and others—have entered the market, planning to launch their own smart glasses products. Apple is reportedly developing four AR/XR smart glasses models.

Looking ahead to the coming year, many major companies will launch new AI glasses and AR glasses. How are A-share companies positioning themselves in this new consumer electronics track?

According to incomplete statistics from Odaily, based on the 2025 interim reports and subsequent performance briefings, multiple companies such as GoerTek , Lens Technology , and Rockchip have all made layouts in the smart glasses field, involving hardware manufacturing, optical display, algorithms, chips, key components, and other segments.

According to Lens Technology's semi-annual report, in the first half of the year, the company achieved breakthroughs in core processes such as waveguide lens yield optimization and high-precision automated assembly, and successfully achieved mass production and delivery of AI glasses for leading domestic customers. During institutional research, the company stated that the current bottleneck in AI glasses production capacity still lies in the limited capacity of core modules and waveguide lenses. In addition, recent news indicates that Lens Technology will exclusively supply core components for Meta's new AI glasses, and related components are already in production.

GoerTek mentioned in its interim report that its precision component business and smart hardware business segments, including AI smart glasses and smart wearables, are all progressing smoothly.

Rockchip revealed at its interim performance briefing that there are already AI glasses customer projects using its products, and it has further optimized AI anti-shake, encoding and decoding technologies for AI glasses and sports scenarios.

Zecheng Electronics stated that in the first half of the year, newly developed AI glasses customers achieved mass production and delivery, and AI glasses product projects have begun to enter the mass production stage.

Zhuozhao Dispensing said that in the field of visual inspection and Meta AI glasses, it has already received tens of millions of mass production orders, and mass production and delivery are progressing smoothly.

ArcSoft stated that it is vigorously expanding AI glasses algorithm research and application, and can provide most mainstream AI glasses visual artificial intelligence algorithm products on the market, already assisting multiple AI glasses companies in launching their first products. According to the company's communication memo, in the first half of 2025, it has signed contracts with 5-6 AI glasses brands, among which Thunderbird AI glasses will debut in the first quarter of 2025, and more brands will be launched in the second quarter of 2025 and beyond.

Lante Optics 's glass wafer products have already been introduced into multiple terminal AR glasses applications, but the industry-wide mass production scale has not yet reached the volume stage, and the current contribution to the company's performance is relatively small. At the 2025 interim performance briefing, the company's board secretary Zheng Binjie stated that waveguide display components, as the core components of AR glasses, are the key to the next stage of AR glasses mass production and experience upgrade.

Awinic revealed in a recent survey that its products are used in related AR/AI glasses, and the combination of AR glasses and AI large models is bound to usher in a new round of rapid development. AR products equipped with Awinic "chips" will "gradually meet everyone."

Gekewei revealed that in the first half of the year, 5-megapixel CIS has already been mass-produced in AI glasses projects.

Industry catalysts continue, domestic policies keep strengthening

The consumer electronics industry is undergoing a paradigm shift from "mobile computing" to "spatial computing." Smart terminal devices represented by AI glasses are expected to open up a new paradigm of human-computer interaction. With the implementation of national new purchase subsidy policies, the surge in AI glasses shipments, and breakthroughs in core technologies, the market penetration rate of smart glasses is gradually increasing.

IDC predicts that domestic shipments of AI glasses in 2025 are expected to exceed 2.75 million units, a year-on-year increase of 107%. Wellsenn XR is even more optimistic, expecting global AI smart glasses sales to reach 3.5 million units in 2025, a 230% increase over 2024. By 2030, AI+AR technology is expected to reach a mature stage, and smart glasses will enter a period of rapid development, with global AI smart glasses shipments expected to grow to 90 million units by 2030.

Dongguan Securities stated that with the support of domestic policies, AI terminals are expected to accelerate their implementation. On August 26, the State Council issued opinions on the in-depth implementation of the "Artificial Intelligence+" action, aiming for the penetration rate of new-generation smart terminals and intelligent agents to exceed 70% by 2027, over 90% by 2030, and for China to fully enter a new stage of intelligent economy and intelligent society development by 2035.

Huatai Securities research report pointed out that they remain optimistic about the long-term potential of glasses as an always-on interaction entry point in the context of improving AI model capabilities; at the same time, they recommend paying attention to the short-term catalysts brought to the industry chain by the recent release of new products by leading companies.

The institution recommends focusing on two main lines: First, the release of new Meta products may drive upward revisions of sales expectations for 2025-2026 and bring potential catalysts to its core supply chain. It is recommended to pay attention to GoerTek, and related supply chain companies include Universal Scientific Industrial , etc.; second, the inflection point of AR glasses products is approaching, focusing on optical display and other segments with logic of simultaneous volume and price increase, including: 1) waveguides and upstream: the institution recommends Crystal-Optech and Sunny Optical Technology, upstream glass wafer and silicon carbide substrate related companies include Lante Optics, Tianyue Advanced , etc.; 2) display: the institution recommends OmniVision Group , related companies include JBD (not listed), HC Semitek , etc.; 3) lenses and lamination: related companies include Conant Optical, Mingyue Lens , etc.

(Odaily, Song Ziqiao)