a16z Crypto: Web3 Projects Should Focus on Long-term Incentives and Community Engagement in Airdrops to Avoid Short-term Arbitrage
a16z Crypto released an analysis article titled "Airdrops: How to Bring Home," which points out that current Web3 project airdrop strategies are overly focused on short-term user growth, neglecting the goals of long-term community building and protocol governance. a16z Crypto suggests that project teams should design airdrops as "long-term incentive tools" by implementing features like vesting periods, guiding users to participate in governance and contribute, in order to identify genuine long-term participants, rather than just attracting "airdrop hunters." Additionally, a16z Crypto emphasizes that airdrops should be used as a means to build a loyal community and achieve long-term protocol value, rather than merely serving as marketing tools.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Data: 2,501,000 ASTER transferred to Aster (Prev. Astherus), worth approximately $2,926,200
HelloTrade, founded by a former BlackRock executive, completes $4.6 million funding round led by Dragonfly Capital
Ethereum treasury company FG Nexus sold 10,922 Ethereum last month for share buybacks.
Jamaica Bitcoin app Flash launches hurricane relief fundraising
