In 2025, 34% of small and medium-sized businesses (SMB) in the United States already integrated crypto tools into their operations. This figure doubled compared to 2024.
According to the State of Crypto Q2 2025 report by Coinbase analysts, the digital asset market is experiencing explosive growth across all fronts, from small businesses to institutional investors. Over the past 12 months, the volume of real-world asset (RWA) tokenization increased 245 times, reaching $21 billion in April 2025. At the same time, the supply of stablecoins grew by 54%, totaling $247 billion, while interest in blockchain initiatives is rapidly rising among Fortune 500 companies.
In the SMB segment, the figures grew as follows:
- 34% of businesses use cryptocurrencies (17% in 2024);
- 18% use stablecoins (8% in 2024);
- 32% accepted or sent payments in crypto (16% in 2024).
The main reasons for such active adoption of cryptocurrencies by SMBs are reduced transaction costs, faster settlements, and removal of barriers in international payments. In fact, 84% of SMB representatives expressed interest in using cryptocurrencies, and 57% believe it’ll reduce their costs.
Moreover, 60% of top executives from Fortune 500 companies reported that their organizations work with blockchain initiatives. The average number of such projects increased by 67%. Nearly one in five considers Web3 initiatives a key part of their strategy, and 38% see decentralized technologies as a source of new revenue.
89% of SMBs recognized at least one benefit of using stablecoins. Among Fortune 500 companies, interest in stablecoins grew 3.6 times compared to 2024.
According to a survey of 352 institutional investors:
- 86% currently have or plan to allocate investments in crypto-assets in 2025;
- 59% plan to invest more than 5% of assets under management (AUM) in digital assets;
- 76% intend to invest in tokenized assets by 2026.
Survey participants generally agree that the main barriers and growth drivers of the crypto market are related to regulation:
- 90% of Fortune 500 executives consider clear crypto regulations critically important;
- 72% of SMBs said they would be more likely to start using cryptocurrencies if regulation were in place;
- 67% of Fortune 500 companies see regulatory uncertainty as a barrier to stablecoin adoption.
According to a16z crypto analysts, stablecoins are gradually becoming an alternative to the global payment infrastructure, total transaction volume using stablecoins reached $15.6 trillion in 2024, comparable to Visa’s payment system.
