Bitcoin Hits $122,000, Overtakes Amazon in Market Value

Bitcoin has just crossed a symbolic and historic milestone: it has surpassed Amazon on the stock market with a valuation of over 2.4 trillion dollars. It is no longer just a digital currency; it is now one of the most powerful assets on the planet. Analysis of a silent but irreversible economic earthquake.

The Bitcoin King Dethrones Amazon

It took a decade of skepticism, regulatory battles, and patient accumulation to get here: BTC has just surpassed Amazon in market capitalization. At $122,000 per unit, the eldest of cryptocurrencies now boasts an economic weight of $2.407 trillion, becoming the fifth most valued asset in the world, behind only gold, NVIDIA, Microsoft, and Apple.

This is more than just a number. It is a slap to the advocates of traditional finance who, until recently, dismissed bitcoin as a speculative fad.

But today, the facts are clear: bitcoin has caught up with the tangible world . Even better, it surpasses it in speed and accuracy. Amazon, symbol of the digital revolution, is relegated to the background by a technology without a CEO, headquarters, or central authority. An anomaly turned norm.

This dizzying rise is no accident. It is based on foundations far more solid than mere bullish frenzy. It is the infrastructure that supports this surge: the massive influx of institutional investments, notably through spot Bitcoin ETFs in the United States, has changed the game. Over $16 billion has already flowed in, and this is just the beginning.

Institutions, Regulation, and Macroeconomics: The Three Drivers of the Rally

Vincent Liu, Chief Investment Officer at Kronos Research, doesn’t mince words: “This rally is not just based on market momentum, it is driven by structural fundamentals.” He identifies a winning trio: institutional adoption, legislative support, and favorable macro conditions.

Adoption by major investment funds was the missing link. Today, with regulated financial products backed by bitcoin, Wall Street is finally claiming what cypherpunks predicted as early as 2009. The reputation risk has diminished, replaced by the fear of missing out on the asset of the century.

On the regulatory side, Washington enters its “Crypto Week” , where key bills such as the CLARITY Act and the GENIUS Act are on the table. The prospect of a clear and stable framework energizes the markets. Because yes, the real revolution will come from a legal framework that will allow Bitcoin not only to attract but to establish itself.

Finally, macroeconomics plays its role. The prospect of monetary easing by the Fed, combined with demand for decentralized assets in times of uncertainty, fuels this dynamic. The old dichotomy between bitcoin and the real economy is gradually fading: digital now absorbs the real.

How Far Can Bitcoin Go?

The most optimistic projection envisions bitcoin at $150,000 by the end of 2025. This is plausible, according to some analysts, if ETF flows remain strong and rate cuts materialize. But be careful not to celebrate too early.

Because behind the euphoria of the numbers, a fragility remains: the lack of engagement from the general public. While institutions lead the dance, retail investors remain on the sidelines. The absence of massive FOMO could slow momentum. And a political reversal or drying up of ETF flows could just as quickly reverse the trend.

In the meantime, Bitcoin imposes a new paradigm. It no longer merely challenges the system. It becomes a pillar of it. And while the future remains uncertain, one thing is sure: at over $120,000 , bitcoin no longer plays in the alternative sandbox. It has become the playground of the powerful.