Bitcoin News Today: Bitcoin's Rise and Falling Shares Fuel Debate Over Metaplanet’s High-Risk Strategy

Metaplanet, Japan’s leading Bitcoin treasury firm, has increased its Bitcoin holdings to 20,000 BTC following a recent acquisition of 1,009 BTC for approximately $112 million. The purchase, made at an average price of $102,607 per Bitcoin, positions the company as the sixth-largest corporate Bitcoin holder globally and the largest in Japan, according to BitcoinTreasuries.net [1]. The firm reported a current 6.75% profit margin on the acquisition relative to Bitcoin’s market price [1].

The latest Bitcoin accumulation is part of Metaplanet’s strategy to expand its digital asset holdings, a move that aligns it with firms like MicroStrategy, which pioneered the corporate Bitcoin treasury model. Metaplanet’s BTC Yield for the quarter ending Sept. 1 reached 30.7%, a metric the firm uses to assess the relative value of its Bitcoin holdings against fully diluted shares [1]. The company has significantly expanded its portfolio in 2025, increasing holdings from 13,000 BTC in June to 20,000 BTC by early September [1].

To fund these purchases, Metaplanet has issued 11.5 million new shares following an investor's exercise of warrants, with proceeds also used to redeem $20.4 million in previously issued bonds [1]. A key investor, Evo Fund, acquired 10 million shares at $5.67 and an additional 1.5 million at nearly $6, totaling about $65.73 million. The firm is also seeking shareholder approval for the issuance of up to 555 million preferred shares, potentially raising up to $3.7 billion to further fuel its Bitcoin accumulation strategy [1].

Despite Metaplanet's aggressive buildup of Bitcoin, the firm is facing market challenges. Its share price has declined by 54% since mid-June, raising concerns about the sustainability of its fundraising model. Analysts note that the falling stock price reduces the incentive for warrant exercises, potentially constraining the firm’s liquidity and ability to continue purchasing Bitcoin [1]. This dynamic highlights the inherent risks of the Bitcoin treasury model, particularly when asset prices are volatile or equity valuations are underperforming.

Metaplanet’s evolution has also drawn international attention, particularly due to the involvement of Eric Trump, who was appointed as an advisor in March 2025. His scheduled attendance at a shareholder meeting in Tokyo signals a broader strategic move to internationalize the firm’s profile and align with global digital asset trends [1]. The Trump family’s expanding presence in the crypto sector further underscores the growing interest in corporate Bitcoin strategies, particularly as inflationary pressures persist and monetary policy remains uncertain.

The company’s Bitcoin treasury now represents a total market value of approximately $2.14 billion at current prices, with an average purchase price of $102,800 per Bitcoin. While the strategy has shown strong returns in recent quarters, with BTC Yield peaking at 309.8% earlier in the year, analysts caution that Bitcoin’s volatility poses a long-term risk to firms relying on such models [1]. As Metaplanet continues to push forward with its ambitious funding plan, the broader market will be watching to see whether the corporate Bitcoin strategy can maintain its momentum amid shifting financial conditions.

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