‘Memecoin’ Google searches signal retail interest is stirring again, but far from January’s frenzied peak

Google search volume for "memecoin" has climbed back to 57 after months of subdued activity, representing a notable increase in retail curiosity, though still well below the euphoric peak of 100 reached during January's TRUMP memecoin launch mania . This metric tracks relative search interest on a 0-100 scale, with 100 representing maximum search volume within the given timeframe, making it a useful proxy for mainstream retail engagement with speculative crypto assets.

The current reading suggests memecoin interest is experiencing a measured revival rather than the explosive growth that characterized the beginning of 2025, potentially indicating more sustainable attention patterns.

The resurgence in search activity contrasts with the more muted response observed across Crypto Twitter, where influencers and KOLs haven't returned to promoting memecoins with the same evangelical fervor that defined the January peak.

The tempered social media response may actually be healthier for the space, as it suggests any potential memecoin revival might avoid some of the most egregious promotional excesses that accompanied earlier cycles.

Memecoins could once again capture significant market attention, though participants would benefit from remembering the substantial drawdowns and project failures that followed the speculative peak earlier this year. This time around, the infrastructure surrounding memecoins is far more robust, with multiple established launchpads and trading tools giving users access to a myriad of strategies and options.

This is an excerpt from  The Block's Data & Insights newsletter . Dig into the numbers making up the industry's most thought-provoking trends.