Dogecoin Foundation's corporate arm to go public via merger with esports company Brag House Holdings

The House of Doge, billed as "the official corporate arm" of the Dogecoin Foundation, will go public through a reverse takeover agreement with Brag House Holdings (ticker: TBH), an esports company catering to college students.

The combined entity will generate recurring revenue through integrated advanced payment infrastructure, Dogecoin-denominated merchant services, proprietary data insights, licensing, and treasury activities, and will hold a significant amount of Dogecoin within its framework, the firms said in a press release .

House of Doge CEO Marco Margiotta will be appointed as CEO of the combined entity. The Board of Directors of the combined entity will be comprised of seven directors, six of whom will be appointed by the House of Doge. Lavell Juan Malloy II, CEO of Brag House, will continue to serve as a member of the Board and will continue his role as CEO of the Brag House vertical.

"This merger elevates our union of vision and capability," said Malloy II. "Dogecoin represents a bold mission of global utility, while Brag House was architected to ignite cultural adoption among the most digitally fluent generation in history. By embedding Dogecoin into the fabric of Gen Z’s experiences, across college campuses, sports, gaming, and communities, we are not merely creating new business lines; we are unlocking a multi-billion-dollar avenue to mainstream digital currency acceptance and shareholder value creation."

Upon closing of the merger, which is expected next quarter, Brag House is expected to issue approximately 594 million shares of common stock, along with certain other securities convertible into approximately 69,250,176 shares. The majority of new shares will be issued to current common stockholders of House of Doge. As a result, House of Doge will become the majority shareholder of the company.

Brag House's Nasdaq-listed stock is down 60% to $0.97 per share at publication time. The company has a market cap of around $10 million.

House of Doge has been climbing the financial ladder in 2025. In April, it struck an “exclusive” partnership with 21Shares to launch funds endorsed by the Dogecoin Foundation, eventually rolling out Europe’s first Dogecoin exchange-traded product. The fund holds roughly 107 million Dogecoin — about $26 million in assets under management — according to a release.

Last month, House of Doge partnered with NYSE-listed CleanCore Solutions to form the "official" Dogecoin digital asset treasury, which currently holds approximately 730 million DOGE. Around the same time, the first-ever U.S.-based spot Dogecoin ETF began trading .

House of Doge also recently entered a strategic custody partnership with Robinhood, creating a secure institutional framework for holding and managing Dogecoin-based financial products.