Buenos Aires Becomes Web3 Epicenter with Vitalik, AFA Tokenization and New Corporate BTC Treasury Movement

• Buenos Aires hosts DevConnect 2025, featuring Vitalik Buterin to boost regional Web3 adoption and development.
• Bitfinex identifies major corporate Bitcoin treasury potential in Argentina and Colombia, following Brazil’s lead.

The city of Buenos Aires will transform into the global hub of Web3 during November. From the 17th to the 22nd of that month, the La Rural venue will host DevConnect 2025, the annual gathering organized by the Ethereum Foundation.

This event will be held for the first time in the country with the stated goal of bringing together developers, companies, artists, and representatives of the Web3 ecosystem . The confirmed attendance of Vitalik Buterin, co-founder of Ethereum, constitutes one of the main attractions of the program.

The agenda will include participation from other executives of the Ethereum Foundation , such as its co-executive directors Tomasz Staczak and Hsiao-Wei Wang. Local sector leaders will also take part, including Santiago Palladino, Federico Ast, Santiago Siri, and Daniel Ravinovich.

The Argentine Football Association Ventures into Blockchain Technology

One of the most anticipated announcements during the event will originate from Argentine football. Within the framework of ETHCon Argentina 2025 , the free local Spanish-language conference scheduled for November 18, the president of the AFA, Claudio “Chiqui” Tapia, will present the details of the agreement signed in February with WIN.

WIN is a startup identified as Web3 Innovation Network , which specializes in tokenizing professional players. Its platform allows fans to invest in the transfer market using blockchain technology.

Claudio Tapia stated that Argentine football is once again taking on a pioneering role. He indicated that this alliance opens a new stage of innovation, transparency, and inclusion in sports. The president of the AFA will share the stage with the WIN team to discuss the future of digital investment in the sports arena.

In a period of just two years, the company has expanded its operations to nine countries in Latin America. Its portfolio includes more than 20 clubs and 220 tokenized players. Among the footballers incorporated into its platform are Lionel Messi, Alexis Mac Allister, Nicolás González, and Emiliano “Dibu” Martínez.

This agreement positions Argentina as the first federation among the 211 affiliated with FIFA to institutionalize a funding solution based on blockchain technology.

The DevConnect program will begin on November 17 with Ethereum Day

This day will bring together the global ecosystem to analyze the upcoming planned updates for the Ethereum network. It will be followed by ETHCon on November 18 , the local conference that seeks to attract new participants interested in discovering the growth of Ethereum in Argentina . From November 19 to 22, the event will continue with programming specifically aimed at developers, researchers, and entrepreneurs.

Among the planned activities are the Solidity Summit, which will gather leading developers of the smart contract language; the Ethereum Argentina Hackathon; and Agentic Zero, presented as the first conference in the country dedicated to exploring the convergence between Artificial Intelligence and Blockchain.

The agenda will include representatives from local platforms like Belo, Ripio, and Lemon. Meetings and panels on digital identity, privacy, security in the DeFi space, regulatory frameworks, and digital payment systems will also be held.

The La Rural venue will be organized into eight different thematic districts. Each district will present practical applications and experiences based on Ethereum. These spaces will be complemented with coworking areas and community hubs to facilitate interaction.

The organizers emphasize that DevConnect will not be limited to code and technical conferences. The experience will include musical performances, artistic interventions, a football pitch, and chill-out zones. This design seeks to reinforce the community spirit that characterizes the Web3 ecosystem.

Bitfinex Highlights Potential for Corporate Treasuries in Argentina and Colombia

The cryptocurrency exchange Bitfinex identified considerable potential for the adoption of corporate Bitcoin treasuries in Argentina and Colombia. Will Hernández, Business Development Manager for Latin America at Bitfinex, shared this assessment. Hernández stated that Bitcoin and cryptocurrencies are becoming an indispensable asset for institutional investors in Latin America.

According to his perspective, the unique properties of these digital assets offer an advantage that surpasses traditional portfolio diversification. These properties would provide true value preservation and highly liquid access to global opportunities and trends.

Hernández highlighted that Argentina and Colombia possess the necessary conditions for expanded institutional adoption. He pointed out that both countries can replicate the path already started by Brazil.

Will Hernández explained that the favorable conditions in Argentina and Colombia are based on several factors. Both countries have dynamic fintech ecosystems and possess high general knowledge about cryptocurrencies. Their particular economic contexts drive the search for alternatives to protect and grow corporate capital.

Hernández projected that in the coming years it will be likely to see more companies in the region taking steps similar to Méliuz and OranjeBTC.

Expansion of Crypto Treasuries in the Latin American Landscape

The trend of including Bitcoin and other cryptocurrencies in corporate balances is accelerating worldwide. Market analysts agree in anticipating that more Latin American companies will join this trend in the short and medium term. Pedro Gutiérrez, Head of Partnerships at LNET, formerly known as LACNet, shares this expectation.

He projected that in the coming months, more Latin American companies will be seen actively exploring crypto treasuries. Felipe Vallejo, Director of Corporate Affairs at Bitso, offered a similar vision. Vallejo added that stablecoins will also play a prominent role in the management of corporate treasuries in the future.