I. A New Turning Point for Web3: From Narrative to Asset Management
If the keyword for Web3 in 2021 was “innovation,” 2022 was “speculation,” and 2023 was “adjustment,” then 2025 will clearly belong to “assetization.” Whether it’s the on-chain transformation of real-world assets (RWA) or the re-financialization of blue-chip NFTs, after a cycle of market washing, the market has returned to the most fundamental logic—how to create sustainable yield on-chain.
At this turning point, Mocaverse from the Animoca Brands ecosystem and City Protocol have launched a structurally innovative joint project: $MOCASTR (Moca Strategy Token).
This is a mechanism token centered on Mocaverse’s high-value intellectual property (IP) assets, driving a yield cycle through an on-chain strategy treasury (Tokenised Strategy). It is not simply a “coin,” but more like a digital asset strategy engine that can operate proactively and appreciate perpetually.
City Protocol has given this experiment an ambitious definition: “Bringing cultural IP into a programmable financial physical cycle.” From an investment perspective, this is a structural innovation attempt in the NFT market.
II. Mechanism Analysis: An On-Chain Strategy Entity with “Self-Compounding”
City Protocol’s IP Strategy module is an on-chain strategy system (Tokenised Strategy Module) designed specifically for IP ecosystems. The core logic of this module is very straightforward: drive community funds into the treasury through tokenomics, and then support the long-term value construction of the IP via on-chain strategies. In other words, it is not a “passive asset pool,” but a tokenized IP strategy execution layer.
MOCASTR is the first token of this module and the starting point of the entire flywheel.
The design of MOCASTR can be summarized in three steps: fee injection, treasury strategy execution, and profit reinvestment.
Each transaction generates a 2.5% fee, of which 80% is automatically injected into the treasury. The treasury continuously monitors the Mocaverse NFT market using on-chain data interfaces, including floor price, trading depth, and volatility range. When the system detects an undervalued range, the IP Strategy executes NFT buybacks; subsequently, these assets are relisted for sale at a premium of about 1.2 times the floor price.
After completing a “buy low, sell high” cycle, the resulting profit is divided into two parts: one part is used to buy back and burn $MOCASTR tokens, creating a deflationary effect; the other part remains in the treasury, further expanding its operational capacity and driving the next cycle.
The entire system thus forms a self-driving closed loop: fee injection → NFT buyback → premium sale → profit return → token burn → treasury expansion. This logic is similar to an automated market maker (AMM), except the underlying asset has shifted from trading pairs to value conversion between NFTs and tokens.
Its core innovation is that users do not need to participate directly in NFT trading, but can share in the overall yield of the Mocaverse ecosystem simply by holding $MOCASTR. NFTs evolve from static collectibles to yield-generating assets, and the token becomes the vehicle for sharing in this value creation process.
This structure is very similar to MicroStrategy’s “holding flywheel,” but what MOCASTR builds is not a company-level financial cycle, but a collective treasury model at the token layer. It turns “IP market cap management” from a single-brand action into a shareable, participatory, and tokenizable on-chain logic.
III. Flywheel Expansion: The Resonance Mechanism of Token, Treasury, IP, and Market
The MOCASTR flywheel is a four-layer cyclical system:
1. Token Layer: All transaction fees continuously inject fuel into the treasury, forming the basic energy source.
2. Treasury Layer: City Protocol’s IP strategy takes over the funds, transparently executing IP-related strategic actions on-chain, such as maintaining Mocaverse NFT market depth, supporting collaborative events, or ecosystem proposals.
3. IP Layer: Mocaverse enhances its influence through brand, community, and cross-ecosystem cooperation, raising IP value expectations and amplifying the market effect of treasury capital output.
4. Market Layer: As Mocaverse’s value grows, $MOCASTR’s market recognition rises in tandem, bringing in new liquidity and trading frequency, which in turn feeds back into transaction fees and further strengthens the treasury.
The essence of this cycle is using market volatility to inversely drive IP appreciation. The treasury is the energy storage device; the token is the drive shaft; IP is the growth core; and the market is the feedback mechanism. The four are interlinked, forming a transparent and self-driving growth system.
In the past, the value of IP in the NFT market often remained in the “collectible era”—holding, viewing, and socializing;
In the MOCASTR model, IP enters the “treasury era”—managed, utilized, and compounded.
IV. Mocaverse and City Protocol: The Combination of Narrative and Execution
$MOCASTR officially launched on the Solana mainnet on October 29. Thanks to its buyback strategy and high-speed execution architecture, the project delivered market performance that exceeded expectations in a short period. Within 48 hours of launch, the treasury completed the buyback of 40 Mocaverse NFTs, driving the Mocaverse series’ floor price up by about 15%.
At the same time, the first strategy cycle delivered an annualized yield of about 20%, providing direct cash flow support for the token’s value. Raydium and Jupiter’s liquidity pools achieved over $300,000 in initial depth on the day of launch, and the project’s market cap reached the $2 to $3 million range within a few hours.
Mocaverse is Animoca Brands’ flagship identity and cultural ecosystem, having integrated over 540 projects and 700 million on-chain wallets since 2023. The 8,888 Moca NFTs form the Dreamers, Builders, Angels, and Connectors archetype communities, which not only have cultural significance but also feature governance, reputation, and points systems.
These NFTs reflect Animoca’s long-term layout in social, gaming, and identity layers, providing a solid asset and community foundation for MOCASTR.
Since receiving investment from Jump Crypto, Dragonfly, CMT Digital, and other institutions in 2024, City Protocol has been deeply cultivating the “on-chain IP financialization” field, proposing the DAT (Digital Asset Treasury) architecture to support sustainable asset growth. With its treasury system, Mocaverse’s ecosystem energy is translated into more direct capital flow and market momentum.
The launch of MOCASTR marks the first formal resonance between Mocaverse and City Protocol—culture and finance, narrative and execution, IP and capital, truly combined in a smart contract.
The two form a clear division of labor: Mocaverse is responsible for the asset body and cultural moat, while City Protocol builds the algorithmic engine and capital management foundation. In this model, MOCASTR becomes the bridge between the two and a template for future on-chain IP financialization.
This combination reveals a new ecological structure to the market:
IP strategy is no longer abstract, but becomes a tradable, governable token entity.
Even more interestingly, Animoca founder Yat Siu personally purchased Mocaverse NFTs that were bought back and resold by the City Protocol treasury after the project launch. The market generally believes this is not just a symbolic gesture, but a validation signal for the mechanism itself: the consensus between IP parties and DeFi protocols is forming a new type of “liquidity contract.”
V. Why Is This a Model the Market Needs?
The NFT market has entered a long “post-hype period.” Blue-chip IP price fluctuations have slowed, new capital is lacking, and DeFi integration attempts have repeatedly failed. The biggest problem in the entire ecosystem is not a lack of narrative, but a lack of structural momentum.
After MOCASTR went live at the end of October, it quickly became the focus of on-chain attention. Within 48 hours, the treasury executed multiple operations, and the floor price and trading depth of Mocaverse NFTs increased significantly. At the same time, Animoca founder Yat Siu’s community participation provided a strong external trust signal for the flywheel.
Even more noteworthy is that it not only brought numerical growth but also concentrated market sentiment back.
Numerous crypto KOLs, NFT investors, and on-chain researchers began discussing MOCASTR’s mechanism on social media—how it gives NFTs “compounding financial logic” and how it allows cultural assets to resonate with DeFi growth models for the first time.
This phenomenon acted as a trigger, prompting the long-dormant NFT investment circle to look up again: shifting focus from surface-level art and trading to how to add yield structures and endogenous financial cycles to IP.
What City Protocol’s IP Strategy module provides is precisely this momentum—not just financial operations, but a sustainable growth structure.
It allows IP projects to no longer rely on one-off issuance income, but to receive ongoing support through strategy treasuries;
It allows token holders to be not just speculators, but participants and beneficiaries of IP growth.
The long-term potential of this structure lies in:
● IP value has brand and cultural ceilings;
● The treasury provides cash flow and market support;
● The token connects users and mechanisms, making the community the source of growth;
● The entire system forms a continuous symbiosis of “culture × capital.”
The success of MOCASTR means that, for the first time, the NFT market has a “strategy-based growth engine,” rather than just a “sentiment-based speculation field.”
VI. Future Outlook: The “Programmability” of IP Assets
City Protocol has hinted that this cooperation is only the starting point of a “series of strategies.” The City Protocol team is still focused on perfecting the IP Strategy. Future directions will revolve around optimizing the execution parameters of the strategy treasury, enhancing cross-IP collaboration capabilities, and bringing in more on-chain governance participants.
But what is certain is that MOCASTR has already proven:
1. IP can have treasury management logic like corporate assets;
2. Cultural assets can enter the on-chain capital cycle through tokenization;
3. The market can generate new yields and consensus by participating in this cycle.
No matter which type of asset the IP Strategy module expands to next, its “tokenized strategy treasury” model has become the most likely new narrative in the NFT market after GameFi and RWA.
VIII. Conclusion: The True Value of IP Returns to Cash Flow
The emergence of MOCASTR may herald an important turning point in the NFT economic model.
For the past two years, the “value controversy” in the NFT market has always been about whether it has endogenous yield; now, MOCASTR has provided a verifiable answer.
The NFT micro-strategy model represented by MOCASTR gives cultural assets a financial operating logic for the first time;
City Protocol’s IP Strategy module systematizes and replicates this logic—this is a key step for the NFT market to emerge from its slump and reshape growth.
IP, as a cultural asset, is being written into on-chain economics. Tokens are not just circulation tools, but also governance units and value levers. When the treasury can generate blood, IP can grow, and tokens can feed back, this flywheel will keep spinning.
The significance of MOCASTR does not lie in its current price, but in the fact that it is the first time an NFT has its own “treasury strategy.” This may well be the starting point for Web3 cultural assets to move towards autonomy and financial sustainability.
For Mocaverse, this means its ecosystem’s long-term value is quantified and amplified; for the DeFi world, it provides a brand-new strategy template—IP-driven, self-cycling yield, and transparent treasury execution.
When holders are no longer just collectors, but shareholders of the treasury;
When animated characters and story worlds can bring stable cash flow;
Then the door to the “cultural capital market” may truly be opening in a cryptographic way.
