Amazon launches its custom AI chip Trainium 3, Nvidia counters a new offensive.

Amazon Web Services announced the public launch of its custom AI chip Trainium3. The company stated that this chip's computing speed is four times that of the previous generation AI chip. Compared to systems using equivalent GPUs, Trainium3, produced by AWS's Annapurna Labs custom chip design division, can reduce the cost of training and operating AI models by up to 50%. These chips are designed to provide more powerful computing power for software developers such as Dean Lattesdorf, co-founder and CEO of AI video startup Decart. Lattesdorf said that after testing several competitors' chips, including Nvidia processors, his company made breakthroughs on Trainium3. The launch of Trainium3 is the latest offensive against Nvidia, which dominates the GPU market, as more AI companies seek to diversify suppliers by purchasing chips and other hardware from companies outside Nvidia.