Animoca Brands Japan to Collaborate with Entertainment Company A-Light and Others to Create Web3 Loyalty Program

According to ChainCatcher, Animoca Brands Japan announced that it will work with Mitsui & Co, Nippon Columbia, and entertainment production company A-Light to create a PoC (proof of concept) project using Web3 to provide a loyalty program.

The new loyalty program will enable businesses and artist agencies to provide content based on fan activity by visualizing fan activity data, thereby diversifying revenue sources through the sale of digital goods such as NFTs and NFTs. On the other hand, its goal is to provide fans with rewards and new experiences based on their "support level."

Its PoC will be held on June 4th in conjunction with a live event held by Japanese singing and dancing group IVVY.