Cloudflare Transitions Web Payments from Advertising to AI-Powered Microtransactions
- Cloudflare launches NET Dollar, a USD-backed stablecoin for AI-driven "agentic web" transactions like booking flights and managing calendars. - The stablecoin aims to replace ad-based models with pay-per-use microtransactions, enabling instant settlements and equitable value distribution in AI ecosystems. - Built on open standards like x402 (co-developed with Coinbase), it targets $295B stablecoin market growth driven by institutional adoption and regulatory clarity. - Competing with PYUSD and Tempo, NET
Cloudflare, Inc. (NYSE: NET) has introduced NET Dollar, a stablecoin pegged to the U.S. dollar, aimed at enabling fast and secure transactions within the emerging "agentic web." In this new digital landscape, autonomous AI agents can handle tasks like scheduling, shopping for groceries, and booking travel. The NET Dollar stablecoin is intended to update the internet’s financial framework, moving away from traditional advertising and bank transfers toward a model that supports microtransactions, fractional payments, and pay-per-use services. CEO Matthew Prince highlighted that this evolution could encourage the creation of original content and ensure fair value distribution in a world increasingly shaped by AI.
NET Dollar is designed to meet the rising need for a financial system that can support large-scale, automated, and programmable transactions. Utilizing Cloudflare’s extensive global infrastructure, the stablecoin will facilitate transparent and dependable cross-border payments in multiple currencies. This project is part of a larger industry movement, including the adoption of open protocols such as the Agent Payments Protocol and x402, which
This initiative marks Cloudflare’s significant step into the digital asset sector. Known for enhancing web speed and security, the company now aims to transform how value is exchanged in the age of artificial intelligence. NET Dollar is set to rival other stablecoins by offering features specifically designed for AI agents, such as rapid settlements and affordable microtransactions. Experts point out that the stablecoin industry, which surpassed $295 billion in value as of September 2025, is growing quickly, fueled by increased institutional participation and clearer regulations like the U.S. GENIUS Act.
Cloudflare’s move into stablecoins follows similar launches by other major Web2 companies, such as PayPal’s PYUSD and Stripe’s Tempo blockchain. Its partnership with Coinbase and commitment to open standards reflect a broader trend of merging traditional financial systems with decentralized technologies. Although details about the blockchain platform for NET Dollar have not yet been released, Cloudflare’s FAQ suggests the launch is imminent.
The influence of NET Dollar could reach far beyond payments. By allowing AI agents to independently carry out transactions, the stablecoin has the potential to transform online commerce, digital content monetization, and developer platforms. For example, content creators might receive immediate royalties for AI-generated works, and businesses could automate payments to suppliers. Nonetheless, some observers warn that the effectiveness of these innovations will depend on widespread user adoption and seamless integration with current financial systems.
Source: [1] Cloudflare Introduces NET Dollar to Support a New Business Model for the AI-Driven Internet [2] Tech Giant Cloudflare to Launch NET Dollar Stablecoin for 'AI...' [3] Stablecoin News: Cloudflare (NET) Unveils NET Dollar for AI... [4] Cloudflare Announces NET Dollar to Power AI-Driven Payments [5] Cloudflare Bets on Stablecoins with NET Dollar for AI Transactions
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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