Tech Partnerships and Media Consolidations Transform the Worldwide Betting Industry

FanDuel Group Inc., Betway Limited, and Spartans Technologies have partnered with more than 43 technology and platform companies to transform the sports betting industry, marking a significant change in the sector’s competitive environment. This alliance, unveiled as part of a larger initiative to incorporate sophisticated data analytics, live wagering, and multi-platform accessibility, reflects a market that is rapidly growing due to legalization and technological progress, as highlighted by the

. According to the report, this development comes amid a sharp rise in global sports betting revenues, with the American football betting segment expected to expand from $7.64 billion in 2024 to $13.06 billion by 2029, propelled by the popularity of live betting and mobile-focused approaches.

This collaboration represents a strategic shift towards utilizing real-time data and AI-powered analytics to boost user interaction. FanDuel and Betway, both leading brands in the U.S. and Europe, are adopting Spartans’ exclusive predictive analytics technology to deliver highly tailored betting experiences. The partnership also features platform providers such as Kindred Group and

, who will offer the infrastructure needed for smooth international operations. “This partnership is about building a unified environment where betting innovation is not just gradual, but truly revolutionary,” a FanDuel spokesperson commented, according to the report.

At the same time, the European market is experiencing major changes as Dutch media giant Banijay Group secures a controlling interest in Germany’s Tipico for €4.6 billion ($5.4 billion), merging it with its Betclic brand to create Banijay Gaming, according to

. The acquisition, which is priced at more than three times what private equity firm CVC Capital Partners paid for Tipico in 2016, underscores the rapid expansion of regulated sports betting in Europe. Banijay, which owns major TV production companies like Endemol Shine and operates Betclic in France and Portugal, plans to strengthen its presence in Central and Western Europe by combining Tipico’s network of over 1,000 retail locations and 6.5 million customers with Betclic’s established base, Bilyonaryo reported.

This deal highlights the merging of the media and gambling sectors, with Banijay CEO François Riahi outlining intentions to capitalize on the synergy between sports content and betting platforms. “We’re not simply acquiring a business; we’re creating a new market leader by connecting entertainment with gaming,” Riahi said in

. The transaction, anticipated to finalize by mid-2026, will see Tipico’s CEO Axel Hefer remain at the helm, while Betclic’s former CEO Nicolas Béraud will join the board. Deadline also notes that Banijay expects to achieve €100 million in yearly cost savings through shared technology and marketing efforts.

These changes are occurring as the global sports betting industry faces growing competition and increased regulatory oversight. The report points out that blockchain technology and digital wallet solutions are becoming more prevalent, with companies such as PointsBet (recently acquired by Fanatics) leading the way in live betting features that have increased user engagement by 184%. Nevertheless, obstacles remain, including high transaction costs for stablecoin payments and the volatility of alternative cryptocurrencies, which continue to hinder widespread adoption.

The future of the industry is likely to depend on international cooperation and regulatory alignment. With FanDuel, Betway, and Spartans pioneering technology-driven alliances, and Banijay reshaping the European betting scene, the sector is entering a new phase of consolidation and innovation.