Trademark Dispute: OpenAI's 'Cameo' Restriction Sheds Light on Legal Challenges in AI

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Trademark Dispute: OpenAI's 'Cameo' Restriction Sheds Light on Legal Challenges in AI

Bitget-RWA2025/11/24 23:20

By:Bitget-RWA

- U.S. Judge Eumi K. Lee temporarily banned OpenAI from using "Cameo" in its Sora app until December 22, citing trademark infringement by Chicago-based Cameo. - Cameo argued the term caused consumer confusion, with users contacting them about Sora's feature, highlighting brand overlap since 2017. - OpenAI contested the ruling, claiming "cameo" is generic, mirroring its legal strategy in India and facing broader IP lawsuits from authors and publishers. - The case underscores AI companies' legal risks, with

OpenAI has been ordered by a federal judge to stop using the name "Cameo" in its Sora AI video-generation platform for the time being, representing a notable legal blow for the AI leader. On November 22, U.S. District Judge Eumi K. Lee issued a temporary restraining order that blocks OpenAI from referencing "Cameo," as well as similar terms such as "Kameo" or "CameoVideo," in relation to Sora's offerings until December 22

court records show

. This ruling follows a trademark complaint brought by Cameo, a Chicago-based company that lets users buy custom video greetings from celebrities

the Los Angeles Times reported

The conflict began after OpenAI rolled out a Sora feature in September that enabled people to make AI-powered videos using digital avatars of themselves or others

TechBuzz reported

. Cameo, which has been in business since 2017 and is known for its celebrity video messages, claimed that OpenAI's use of the name led to "consumer confusion" and weakened its trademark. "

We appreciate the court's ruling

," said Cameo CEO Steven Galanis. The company pointed to cases where individuals contacted Cameo for help with Sora's "Cameo" function, highlighting the branding confusion

Publishers Weekly noted

This temporary order presents an immediate challenge for OpenAI as it expands Sora, which is already popular for generating viral videos. The "Cameo" feature in Sora, which lets users add AI-created likenesses to their videos, has driven millions of downloads

TechBuzz reported

Trademark Dispute: OpenAI's 'Cameo' Restriction Sheds Light on Legal Challenges in AI image 0

Still, the court's action underscores rising disputes between AI firms and established companies over intellectual property rights. Cameo's legal action is part of a larger trend of lawsuits against OpenAI, which is also being sued for copyright violations by writers, media outlets, and OverDrive

Publishers Weekly reported

and

Publishers Weekly reported

OpenAI has pushed back against the court's decision, arguing that "cameo" is a common term and not exclusive to Cameo. "

We do not agree with the claims made in the lawsuit

," an OpenAI representative stated. The company’s response is consistent with its broader approach to intellectual property disputes, such as its recent defense in India’s Delhi High Court regarding alleged copyright breaches during the training of its large language models

Business Standard reported

This legal battle highlights the uncertain regulatory environment for AI firms releasing products for the public. Judge Lee has scheduled a hearing for December 19 to decide if the restriction on using "Cameo" should be extended

CNBC reported

. In the meantime, OpenAI faces the dual task of defending its brand identity while managing increasing lawsuits over data practices and trademark issues.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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