WEEX Labs: The Next Meme Coin Playbook, The Era of Flash Mobs
In the age of flash mobs, Memecoin has started to transform from a "joke" into a "cultural index."
Author: WEEX Labs
In the slightly weary market environment, although Memecoin is no longer frenzied, it remains a battleground of the attention economy.
Memecoin Not at the End, Just Changed Direction
Compared to the 2024 Memecoin scene where it stood alone, this year's Memecoin has indeed quieted down significantly after $TRUMP, but this is not the end; it is a market evolution to the next stage.
• From Solana to Base, BNB Chain: In the early days, Solana monopolized 90% of the new coin issuance share with its low fees and high speed, especially Pump.fun's launch drastically decentralized the token issuance rights, giving birth to a year-long Meme frenzy in 2024. However, with multi-chain expansion and the continued efforts of other public chains, Solana's share has now dropped to 57%, while BNB Chain, Base Chain, and others are constantly capturing on-chain share.

• Small and Medium Memes Become Mainstream: The Memecoin market has shifted from the narrative dominated by Ethereum chain's DOGE, SHIB, PEPE, and other multi-billion market cap coins to the emergence of large Memecoins with several billion market caps on the Solana chain such as BONK, WIF, FARTCOIN, TRUMP, and now to the various chains' birth of mid-market cap Memecoins like BRETT and TOSHI on the Base chain, and Binance Smart Chain's Binance Life, BROCCOLI, etc. This indicates that the market cap ceiling of Memecoins is continuously lowering, and the market is maturing.
• Accelerated Rotation Frequency: In a trend where liquidity growth is limited but the number of Memecoins is increasing rapidly, the market rotation rhythm has changed from "weekly" to "hourly." Particularly benefiting from the popularization of AI tools and the upgrade of social media algorithms, the viral spread speed and decay speed have significantly improved, leading to a large number of new coins reaching their peak from launch within 24-48 hours, with a lifecycle much faster than the previous weekly cycle.
Recent Popular Memecoins: Social Media Buzz + Mid-Market Cap
Browsing through the recently popular Memecoins undoubtedly confirms the above changes.
$Franklin: Franklin The Turtle was originally a classic children's character from a series of books and TV shows in Canada in the late 1980s and 1990s. Recently, the current U.S. Secretary of Defense posted a political satire image on X, expressing America's firm stance on cross-border military drug enforcement action. Subsequently, the Memecoin of the same name molded Franklin the Turtle into a satirical, militarized anti-drug warrior. The coin was launched on December 1st and reached its peak FDV of $24.36M on the 10th, currently retracing to $5.4M.
$DOYR: The reason is that DYOR was mistakenly typed as DOYR. Subsequently, in response to a post saying "DOYR = DO YouR meme?", the BNB Chain community quickly launched a Memecoin with the same name. The coin was launched on December 6 and reached a peak FDV of $31.34M the next day, currently falling to $3.4M.
$Horse Success: Originating from the Chinese blessing proverb "May you have immediate success," it is a popular Chinese Memecoin following the likes of "Binance Life" and "Vulgar Penguin." The coin was launched on November 15, reached a peak FDV of $5.03M on December 2, and is currently at $2.6M.
$jesse: A personal Memecoin issued by Base's co-founder Jesse in November. The coin was launched on November 21, reached a peak FDV of $28.08M on the same day, and is currently at $10M.
Opportunities for Structural Changes in Memecoins
Starting from DOGE's dog meme and evolving into a diverse ecosystem where any topic can become a coin, Memecoins are no longer just internet jokes but a perfect blend of community narrative, attention dissemination, and speculative enthusiasm.
This year's Memecoin market has been like a rollercoaster ride: accelerated rotations, reduced scale, multi-chain expansion, all signaling a transition from frenzy to maturity.

It is foreseeable that regardless of bull or bear markets, the Memecoin market will not quiet down in the future because as long as there is attention, someone will bet on a meme to spread emotions.
However, in this era of flash mobs, Memecoins have already begun to transition from being a mere "joke" to a "cultural index." For example, older tokens like DOGE, SHIB, BONK are breaking free from religious constraints, continually undergoing technological upgrades, and applying them to empower memes. Meanwhile, more newly minted small to medium Memecoins are shifting towards "social media popularity + data-driven" approaches, posing higher risks but offering more refined opportunities. The price fluctuations of these Memecoins also represent the changing popularity of certain social topics.
Regardless, this structural change will reshape the investment logic, bringing more opportunities to participants while also putting greater emphasis on DYOR.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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