SONAR introduces integrated freight market insights directly into Blue Yonder TMS

SONAR Integrates Real-Time Freight Intelligence with Blue Yonder TMS

SONAR, a frontrunner in high-frequency freight analytics, has unveiled a new integration with the Blue Yonder Transportation Management System (TMS). This upgrade delivers instant access to spot rates, weekly contract rate benchmarks, and lane scoring directly within the Blue Yonder TMS environment.

Thanks to this collaboration, shippers can now make quicker, data-backed transportation choices using SONAR’s reliable freight insights—all without toggling between platforms or adding workflow complexity. The integration also features a two-way data exchange, enabling Blue Yonder users to securely share anonymized shipment information with SCORE, SONAR’s benchmarking consortium for shippers seeking performance analytics.

Key Benefits for Blue Yonder Users

• View daily spot and weekly contract rate benchmarks right inside the TMS platform
• Track real-time changes in lane volatility, capacity, and market trends
• Utilize lane scores to evaluate risks and identify new opportunities
• Share shipment data securely with minimal technical requirements
• Compare supply chain performance against industry standards through SONAR’s shipper consortium

Craig Fuller, CEO of FreightWaves/SONAR, commented, “This integration eliminates a major challenge—freight teams no longer need to switch between multiple platforms to gain market insights. With SONAR’s data embedded in Blue Yonder, users benefit from enhanced visibility and benchmarking within a unified workflow.”

Eric Rempel, Chief Innovation Officer at Redwood, added, “The future of freight is being shaped by open ecosystems, and this partnership exemplifies that direction. By combining Blue Yonder’s TMS, SONAR’s advanced market intelligence, and Redwood’s connectivity, we’re creating a single source of truth within the shipper’s daily operations. This collaboration streamlines processes, reduces barriers, and empowers SONAR users to achieve greater success and efficiency.”

Activating the integration is straightforward, requiring only an active SONAR API key. Once set up, Blue Yonder TMS users can immediately leverage the integration, which operates independently of tariff-level updates, ensuring a smooth onboarding experience for all. The SONAR integration is now available to every Blue Yonder TMS customer. To request a demonstration or find out more, click here.