Dow Jones signs deal with Polymarket to add prediction data across outlets

Jan 7 (Reuters) - News Corp's Dow Jones said on Wednesday it had signed an exclusive deal with ​Polymarket to bring real-time prediction market data to ‌its outlets including The Wall Street Journal, Barron's and MarketWatch.

As part of ‌the deal, Dow Jones will launch consumer-facing features using prediction market data, including a custom earnings calendar that features market-implied expectations around corporate performance.

Financial terms of the deal were not ⁠disclosed.

Polymarket, the world's ‌largest prediction market platform, allows users to place bets using cryptocurrency on real-world events across ‍sports, entertainment, politics and the economy.

Such platforms have seen a surge in institutional interest since the presidential election in 2024.

"We're making prediction ​markets data accessible to our users, because it's a ‌rapidly growing source of real-time insight into collective beliefs about future events," Dow Jones CEO Almar Latour said.

Bloomberg News had reported in October that Polymarket was in early discussions with investors and looking to raise funds at a valuation ⁠between $12 billion and $15 billion.

Polymarket data ​will be displayed through dedicated data ​modules on Dow Jones digital properties, including the homepage and market-related pages, as well as through ‍select print placements.

CNBC, ⁠now owned by Comcast spinoff Versant, signed a similar deal with prediction market startup Kalshi last month, ⁠bringing real-time probability data into the network's TV broadcasts and digital platforms ‌starting this year.

(Reporting by Harshita Mary Varghese in ‌Bengaluru; Editing by Shreya Biswas)