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Booking Holdings Inc. Common Stock stock logo

Booking Holdings Inc. Common Stock

BKNG·NASDAQ

Last updated as of 2026-02-27 05:29 EST. Stock price information is sourced from TradingView and reflects real-time market prices.

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BKNG stock price change

On the last trading day, BKNG stock closed at 4163.00 USD, with a price change of 2.32% for the day.
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BKNG key data

Previous close4163.00 USD
Market cap131.86B USD
Volume749.55K
P/E ratio25.06
Dividend yield (TTM)0.94%
Dividend amount9.60 USD
Last ex-dividend dateDec 05, 2025
Last payment dateDec 31, 2025
EPS diluted (TTM)166.12 USD
Net income (FY)5.88B USD
Revenue (FY)23.74B USD
Next report dateFeb 18, 2026
EPS estimate48.670 USD
Revenue estimate6.14B USD USD
Shares float32.17M
Beta (1Y)1.13
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Booking Holdings Inc. Common Stock overview

Booking Holdings, Inc. engages in the provision of online travel and related solutions. The firm offers services through the following brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. It provides accommodation reservations including hotels, hostels, apartments, vacation rentals, and other properties. The company was founded by Jay Scott Walker on July 18, 1997, and is headquartered in Norwalk, CT.
Sector
Consumer services
Industry
Other Consumer Services
CEO
Glenn D. Fogel
Headquarters
Norwalk
Website
bookingholdings.com
Founded
1997
Employees (FY)
24.3K
Change (1Y)
+700 +2.97%
Revenue / Employee (1Y)
976.91K USD
Net income / Employee (1Y)
242.06K USD

BKNG Pulse

Daily updates on BKNG stock prices, fund flows, and market news, generated by AI and reviewed by our team of analysts. Always DYOR.

• BKNG Stock Price 24h change: +1.69%. From 4,163.00 USD to 4,233.24 USD.
The price rebounded as investors reacted positively to the previously announced 25-for-1 stock split and a new quarterly dividend, which enhanced the stock's appeal despite earlier post-earnings volatility.
• From a technical perspective, the stock is "oversold with a potential reversal": the RSI (14) has hovered near 31, signaling a heavily oversold condition after the recent multi-week slide from January highs. While the 50-day SMA ($4,977) remains well above the current price, a "short-term stabilization" is forming around the $3,880 support level, with resistance now focused at the $4,270 mark.
• Morgan Stanley upgraded BKNG to "Overweight" with a $5,500 price target, stating that Booking remains a "key driver of travel" and is well-positioned to leverage its leading inventory despite the rise of generative AI tools.
• Booking Holdings recently confirmed a 25-for-1 stock split effective April 2, 2026, alongside a new quarterly dividend of $10.50 per share, aimed at increasing accessibility for retail investors and providing consistent cash returns.
• Analysts highlight that Booking’s "Transformation Program" is on track to deliver $550 million in annual cost savings, significantly improving profitability margins as the company shifts toward a more disciplined cost structure.
• Global tourism spending reached a record $2.1 trillion recently, with industry projections suggesting the sector now accounts for over 10% of global GDP as international travel continues to recover toward pre-pandemic levels.
• AirAsia announced a new daily service between Malaysia and Indonesia starting March 2026, reflecting a broader trend of expanding regional connectivity and capacity growth within the Asian travel market.
See more
about 18h ago
• BKNG Stock Price 24h change: +0.96%. From 4,057.44 USD to 4,096.35 USD.
• Yesterday's price increase was driven by a major upgrade from Morgan Stanley, which moved the stock from "Equal-Weight" to "Overweight," arguing that market fears regarding AI disruption are overblown and that current valuations represent an attractive entry point.
• From a technical perspective, the stock is in a "deeply oversold recovery" phase. The RSI plummeted to 15.65 recently, signaling extreme exhaustion in the sell-off, while the stock remains well below its 50-day and 200-day moving averages, indicating a long-term bearish trend that is currently attempting a short-term reversal.
• Morgan Stanley upgraded BKNG to Overweight on Feb 24, 2026, stating that the company's "Connected Trip" strategy and direct customer ownership will protect it from AI-driven competition.
• Booking Holdings announced its first-ever 25-for-1 stock split, scheduled for April 2, 2026, aimed at making shares more accessible to retail investors following a strong Q4 earnings beat.
• Several analysts, including Susquehanna and Cantor Fitzgerald, lowered their price targets for BKNG following conservative 2026 guidance, though most maintained "Buy" or "Positive" ratings.
• The travel and leisure sector is facing a "bifurcation of demand," where luxury travel remains resilient while mid-scale and budget segments show signs of strain due to persistent financial anxiety among consumers.
• Major airlines including Southwest and JetBlue are pivoting toward premium cabin products for 2026 to capture the higher-margin luxury traveler segment as corporate travel budgets remain cautious.
See more
about 1D ago

BKNG stock price forecast

According to technical indicators for BKNG stock, the price is likely to fluctuate within the range of 4041.21–5422.43 USD over the next week. Market analysts predict that the price of BKNG stock will likely fluctuate within the range of 3958.41–6198.99 USD over the next months.

Based on 1-year price forecasts from 67 analysts, the highest estimate is 11787.40 USD, while the lowest estimate is 3729.13 USD.

For more information, please see the BKNG stock price forecast page.

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FAQ

What is the stock price of Booking Holdings Inc. Common Stock?

BKNG is currently priced at 4163.00 USD — its price has changed by 2.32% over the past 24 hours. You can track the stock price performance of Booking Holdings Inc. Common Stock more closely on the price chart at the top of this page.

What is the stock ticker of Booking Holdings Inc. Common Stock?

Depending on the exchange, the stock ticker may vary. For instance, on NASDAQ, Booking Holdings Inc. Common Stock is traded under the ticker BKNG.

What is the stock forecast of BKNG?

We've gathered analysts' opinions on Booking Holdings Inc. Common Stock's future price. According to their forecasts, BKNG has a maximum estimate of 41630.00 USD and a minimum estimate of 8326.00 USD.

What is the market cap of Booking Holdings Inc. Common Stock?

Booking Holdings Inc. Common Stock has a market capitalization of 131.86B USD.

What is P/E ratio (TTM)?

The P/E ratio (TTM) stands for price-to-earnings ratio (trailing twelve months). It is a historical valuation metric calculated using a company's earnings per share (EPS) over the most recent twelve consecutive months, reflecting the company's past profitability.

The P/E ratio measures the relationship between a stock's price and a company's profitability, and is often used as a basis for judging whether a stock is "cheap" or "expensive."

P/E ratio = market price (P) ÷ earnings per share (EPS), or P/E ratio = total market capitalization ÷ net profit attributable to shareholders

The interpretation of the P/E ratio (TTM) should always be considered alongside other factors and is mainly used for valuation comparisons rather than as a standalone indicator.

  • A lower P/E ratio (TTM) means investors are paying less for each unit of earnings. This may indicate that the stock is undervalued, or that the market has limited expectations for the company's future growth, such as in mature or slow-growing industries.
  • A higher P/E ratio (TTM) means investors are paying more for each unit of earnings. This often reflects expectations of strong future earnings growth, which is common among growth or technology stocks, though it may also suggest the stock is overvalued.
  • Comparison with peers: Compare the company's P/E (TTM) with the average or median P/E of other companies in the same industry. A significantly higher P/E may require further analysis to determine whether the company's high valuation is justified by stronger growth prospects or competitive advantages.
  • Comparison with historical levels: Compare the company's current P/E (TTM) with its own historical average (such as over the past 5 or 10 years) to assess whether the current valuation is at a historical high or low.
  • Comparison with the broader market: Compare the company's P/E (TTM) with major market indices (such as the S&P 500) to see how the market is valuing the company overall.

P/E ratios can vary widely across industries, and there is no single "ideal" P/E level. A reasonable P/E range depends on the industry, the company's growth potential, and the broader macroeconomic environment. Investment decisions should not rely solely on the P/E ratio (TTM) but should be based on a comprehensive analysis that includes company quality, growth prospects, and financial health.

Can I trade stocks on Bitget?

You can trade stocks on Bitget, but mainly through stock tokens and stock perps, rather than by directly buying or selling traditional stocks.

This approach reflects Bitget's vision as a Universal Exchange (UEX), designed to connect traditional financial markets with cryptocurrency markets.

Bitget currently offers the following stock-related trading formats:

1. Stock tokens (spot)

Nature: Stock tokens are digital tokens pegged to the price of specific traditional stocks (such as TSLAUSDT and NVDAUSDT) and are traded on Bitget's spot market.

Features: When you trade stock tokens, you are buying and holding tokens rather than owning the underlying traditional stocks.

  • The price of these tokens generally follows the price movements of the stocks they are pegged to, such as Tesla or Nvidia.
  • The advantage is that you can participate in the price movements of traditional financial assets, such as U.S. stocks, using cryptocurrencies (for example, USDT), without the need for a traditional brokerage account.

2. Stock perps

Nature: Bitget also offers USDT-margined perpetual futures, commonly referred to as stock perps, based on major U.S. blue-chip stocks such as Tesla and Meta.

Characteristics: Stock perps are derivative products that allow you to take a bullish or bearish view on the future price of an underlying stock through margin trading. These products typically support leverage, such as up to 25x.

It does not involve owning the underlying stock. Instead, profits and losses are settled based on price movements of the futures.

Important note: When trading stock perps on Bitget, you are participating in derivative markets within the cryptocurrency ecosystem. This is fundamentally different from purchasing publicly traded shares through a traditional brokerage, as you do not own equity in the underlying company.

Futures trading and the use of leverage involve high risk. Please ensure you fully understand the risks before trading.

If you wish to directly hold equity in traditional stocks and enjoy shareholder rights (such as receiving dividends), you must trade through a regulated traditional securities brokerage or brokerage platform.

What are the advantages of Bitget's stock perps?

Bitget's stock perps—typically perpetual futures based on stock token prices—are an innovative offering that allows cryptocurrency platforms to provide exposure to traditional financial markets.

Compared to traditional stock or futures trading, they offer several unique advantages, primarily due to the platform's trading infrastructure.

Bitget's stock perps, typically USDT-denominated derivatives, offer the following key advantages:

1. Trading convenience and global accessibility

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  • Lower entry barriers and faster onboarding: Compared with traditional brokerages, which often require extensive identity verification and lengthy account setup processes, Bitget generally offers faster account onboarding. Users can trade using cryptocurrencies such as USDT, without the need for complex fiat deposit and withdrawal procedures.
  • Global accessibility: Users can access derivatives trading linked to globally recognized stocks via the Bitget platform, subject to applicable regulations.

2. Capital efficiency and high leverage

  • High leverage options: Stock perps typically offer higher leverage than traditional stock trading (for example, up to 25x). This allows traders to control larger positions with smaller margin requirements, improving capital efficiency.
    Note: While high leverage can amplify gains, it also amplifies losses proportionally.
  • Two-way trading: Traders can easily take both long and short positions. This means traders can potentially profit from market volatility whether stock prices rise or fall, provided the market direction is correctly anticipated.

3. Trading and settlement using cryptocurrency

  • USDT margin: Stock perps on Bitget typically use USDT (or other stablecoins) as the margin and settlement currency. For users who already hold cryptocurrency, there is no need to convert assets into fiat currency, allowing them to trade directly with stablecoins.
  • Efficient fund transfers: Crypto-based transfers and settlements are typically faster than traditional fiat systems, enabling more efficient global fund allocation.

4. Integration

One-stop platform: Bitget allows users to trade spot cryptocurrencies, crypto derivatives, and stock perps on a single platform, making it easier to manage different asset types in one place.

Risk warning:

While Bitget's stock perps offer several advantages, it is important to understand the associated risks.

  • High leverage risk: Leveraged trading can result in rapid loss of your entire margin.
  • No equity ownership: When trading stock perps, you do not own the underlying shares. As a result, you are not entitled to dividends or voting rights.
  • Market liquidity risk: Stock token perps may have lower liquidity than their counterparts in traditional stock markets, especially outside regular trading hours.

In summary, Bitget's stock perps offer advantages such as greater trading flexibility, lower entry barriers, and higher capital efficiency.

What are the trading fees for Bitget stock perps?

Trading fees for Bitget stock perps (USDT-margined perpetual futures) mainly include transaction fees and funding rates.

Transaction fees:

Bitget offers limited-time fee promotions for stock perps (especially stock token perps) from time to time to attract traders.

Standard reference rates: Under Bitget's standard futures fee structure, the taker fee is typically around 0.06%, while the maker fee is around 0.02%.

Current promotions for stock perps (important): To promote its stock perps products, Bitget is offering discounted transaction fees during Q4 2025, with taker fees as low as 0.006% and maker fees as low as 0.002%. There is also a limited-time promotion offering zero-fee trading for spot stock tokens.

Recommendation: Since promotional activities are subject to change or end at any time, please visit Bitget's official Fee overview or Announcement Center page for the latest and most accurate rates at the time of trading.

Funding rate:

The funding rate is a key mechanism in perpetual futures (including stock perps) that helps keep the futures price closely aligned with the spot price of the underlying asset. It is not a fee charged by the platform, but a periodic payment exchanged between long and short traders.

Funding rates fluctuate dynamically and are mainly driven by market sentiment and imbalances between long and short positions. Stock perps generally experience lower volatility than cryptocurrencies, so funding rates are often relatively low during stable market conditions. However, during earnings seasons or major positive or negative news events, heavy concentration of long or short positions—such as in high-growth technology stocks like Tesla or Nvidia—can create significant imbalances, causing funding rates to spike in the short term.

Funding payments are typically settled every 8 hours. If you close your position before the funding settlement time, no funding payment will be charged or received.

Funding rates are not fixed. If you hold a position for an extended period, high positive funding rates (for long positions) or high negative funding rates (for short positions) will affect your overall holding costs or potential returns. For this reason, it is important to monitor the funding rate in real time on the trading interface.

NASDAQ/
BKNG