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Kroger Company (The) stock logo

Kroger Company (The)

KR·NYSE

Last updated as of 2026-02-28 11:51 EST. Stock price information is sourced from TradingView and reflects real-time market prices.

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KR stock price change

On the last trading day, KR stock closed at 67.18 USD, with a price change of -0.61% for the day.
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KR key data

Previous close67.18 USD
Market cap42.51B USD
Volume5.17M
P/E ratio61.53
Dividend yield (TTM)1.98%
Dividend amount0.35 USD
Last ex-dividend dateNov 14, 2025
Last payment dateDec 01, 2025
EPS diluted (TTM)1.09 USD
Net income (FY)2.65B USD
Revenue (FY)147.12B USD
Next report dateMar 5, 2026
EPS estimate1.200 USD
Revenue estimate35.00B USD USD
Shares float626.73M
Beta (1Y)−0.22
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Kroger Company (The) overview

The Kroger Co. engages in the retail grocery business with added convenience to retail pharmacies and fuel centers. Its main focus is on growing households and increasing customer loyalty by delivering great value and convenience, and investing in four strategic pillars: Fresh, Brands, Data & Personalization and Seamless. Its brands include Big K, Smart Way, Heritage Farm, Simple Truth, and Simple Truth Organic. The company was founded by Barney Kroger in 1883 and is headquartered in Cincinnati, OH.
Sector
Retail trade
Industry
Food Retail
CEO
Gregory S. Foran
Headquarters
Cincinnati
Website
thekrogerco.com
Founded
1883
Employees (FY)
409K
Change (1Y)
−5K −1.21%
Revenue / Employee (1Y)
359.71K USD
Net income / Employee (1Y)
6.47K USD

KR Pulse

Daily updates on KR stock prices, fund flows, and market news, generated by AI and reviewed by our team of analysts. Always DYOR.

• KR Stock Price 24h change: -1.76%. From $69.76 to $68.00 USD (NYSE). The decline was primarily driven by a rating downgrade from Wells Fargo, which cited concerns over near-term earnings risks and spending execution.
• Technical Indicators: RSI(14) at 51.54 (Neutral), MACD at 1.55 (Sell signal), 20-day SMA at $66.02 (Support). The stock shows a "bullish long-term trend" but is currently facing short-term pressure; prices are consolidating above major moving averages, though momentum indicators suggest a temporary cooling period.
• Wells Fargo downgraded Kroger (KR) to "Equal Weight" from "Overweight," flagging potential earnings risks and execution concerns ahead of its March 5 earnings report.
• Kroger announced a $35,000 donation to combat food insecurity at Historically Black Colleges and Universities (HBCUs), including a "Pack the Pantry" initiative at Paine College.
• Kroger’s Home Chef brand partnered with celebrity chef Giada De Laurentiis to launch a new line of meal kits, aiming to boost specialty grocery sales.
• Walmart reported capturing over 20% of all U.S. food and beverage spending, intensifying competitive pressure on traditional grocery chains like Kroger.
• The USDA released a report projecting that grocery prices will continue to increase through 2026, putting further focus on value-driven consumer behavior and discount retail strategies.
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about 1D ago
• KR Stock Price 24h change: -3.11%. From 69.76 USD to 67.59 USD.
The price dropped as the market digested recent gains and reacted to the ongoing impact of store closure announcements and the aftermath of the blocked Albertsons merger.
• Key Technical Indicators: RSI (14) is 51.54 (Neutral); MACD is 1.55 (Sell signal); 50-day SMA is $63.57 (Buy signal); 200-day SMA is $66.49 (Sell signal). The stock is in a "consolidation phase" with a technical rating of 7/10; while long-term trends remain positive, short-term momentum is facing resistance near $68-$69 levels.
• Kroger has begun closing 60 underperforming stores across the U.S. following the failed $24.6 billion merger with Albertsons, aiming for a "modest financial benefit" from paring down its footprint.• Despite closures, Kroger announced plans to increase new store builds by 30% in 2026, targeting high-growth markets and accelerating capital investment to strengthen its competitive position.• Former Walmart executive Greg Foran is reportedly being eyed for a leadership role or as a consultant to push for more aggressive cost-cutting and margin improvements in the coming fiscal year.
• The Consumer Staples sector (XLP/XLE) has outperformed the broader S&P 500 recently, gaining approximately 14.6% year-to-date as investors shift toward defensive names amid tech sector volatility.• Major retailers like Walmart and Costco have seen their forward P/E multiples surpass those of the technology sector, reflecting a rare valuation premium for staple stocks in the current macro environment.
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about 2D ago

KR stock price forecast

According to technical indicators for KR stock, the price is likely to fluctuate within the range of 65.45–85.29 USD over the next week. Market analysts predict that the price of KR stock will likely fluctuate within the range of 65.39–89.95 USD over the next months.

Based on 1-year price forecasts from 55 analysts, the highest estimate is 215.49 USD, while the lowest estimate is 65.99 USD.

For more information, please see the KR stock price forecast page.

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Why the Market Dipped But Kroger (KR) Gained Today

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Why the Market Dipped But Kroger (KR) Gained Today

Finviz2026-02-24 00:06:40

Wells Fargo Turns Neutral on Kroger (KR), Flags Spending and Growth Concerns

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Wall Street Eager to Move Past Rough February Performance

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FAQ

What is the stock price of Kroger Company (The)?

KR is currently priced at 67.18 USD — its price has changed by -0.61% over the past 24 hours. You can track the stock price performance of Kroger Company (The) more closely on the price chart at the top of this page.

What is the stock ticker of Kroger Company (The)?

Depending on the exchange, the stock ticker may vary. For instance, on NYSE, Kroger Company (The) is traded under the ticker KR.

What is the stock forecast of KR?

We've gathered analysts' opinions on Kroger Company (The)'s future price. According to their forecasts, KR has a maximum estimate of 671.80 USD and a minimum estimate of 134.36 USD.

What is the market cap of Kroger Company (The)?

Kroger Company (The) has a market capitalization of 42.51B USD.

What is P/E ratio (TTM)?

The P/E ratio (TTM) stands for price-to-earnings ratio (trailing twelve months). It is a historical valuation metric calculated using a company's earnings per share (EPS) over the most recent twelve consecutive months, reflecting the company's past profitability.

The P/E ratio measures the relationship between a stock's price and a company's profitability, and is often used as a basis for judging whether a stock is "cheap" or "expensive."

P/E ratio = market price (P) ÷ earnings per share (EPS), or P/E ratio = total market capitalization ÷ net profit attributable to shareholders

The interpretation of the P/E ratio (TTM) should always be considered alongside other factors and is mainly used for valuation comparisons rather than as a standalone indicator.

  • A lower P/E ratio (TTM) means investors are paying less for each unit of earnings. This may indicate that the stock is undervalued, or that the market has limited expectations for the company's future growth, such as in mature or slow-growing industries.
  • A higher P/E ratio (TTM) means investors are paying more for each unit of earnings. This often reflects expectations of strong future earnings growth, which is common among growth or technology stocks, though it may also suggest the stock is overvalued.
  • Comparison with peers: Compare the company's P/E (TTM) with the average or median P/E of other companies in the same industry. A significantly higher P/E may require further analysis to determine whether the company's high valuation is justified by stronger growth prospects or competitive advantages.
  • Comparison with historical levels: Compare the company's current P/E (TTM) with its own historical average (such as over the past 5 or 10 years) to assess whether the current valuation is at a historical high or low.
  • Comparison with the broader market: Compare the company's P/E (TTM) with major market indices (such as the S&P 500) to see how the market is valuing the company overall.

P/E ratios can vary widely across industries, and there is no single "ideal" P/E level. A reasonable P/E range depends on the industry, the company's growth potential, and the broader macroeconomic environment. Investment decisions should not rely solely on the P/E ratio (TTM) but should be based on a comprehensive analysis that includes company quality, growth prospects, and financial health.

Can I trade stocks on Bitget?

You can trade stocks on Bitget, but mainly through stock tokens and stock perps, rather than by directly buying or selling traditional stocks.

This approach reflects Bitget's vision as a Universal Exchange (UEX), designed to connect traditional financial markets with cryptocurrency markets.

Bitget currently offers the following stock-related trading formats:

1. Stock tokens (spot)

Nature: Stock tokens are digital tokens pegged to the price of specific traditional stocks (such as TSLAUSDT and NVDAUSDT) and are traded on Bitget's spot market.

Features: When you trade stock tokens, you are buying and holding tokens rather than owning the underlying traditional stocks.

  • The price of these tokens generally follows the price movements of the stocks they are pegged to, such as Tesla or Nvidia.
  • The advantage is that you can participate in the price movements of traditional financial assets, such as U.S. stocks, using cryptocurrencies (for example, USDT), without the need for a traditional brokerage account.

2. Stock perps

Nature: Bitget also offers USDT-margined perpetual futures, commonly referred to as stock perps, based on major U.S. blue-chip stocks such as Tesla and Meta.

Characteristics: Stock perps are derivative products that allow you to take a bullish or bearish view on the future price of an underlying stock through margin trading. These products typically support leverage, such as up to 25x.

It does not involve owning the underlying stock. Instead, profits and losses are settled based on price movements of the futures.

Important note: When trading stock perps on Bitget, you are participating in derivative markets within the cryptocurrency ecosystem. This is fundamentally different from purchasing publicly traded shares through a traditional brokerage, as you do not own equity in the underlying company.

Futures trading and the use of leverage involve high risk. Please ensure you fully understand the risks before trading.

If you wish to directly hold equity in traditional stocks and enjoy shareholder rights (such as receiving dividends), you must trade through a regulated traditional securities brokerage or brokerage platform.

What are the advantages of Bitget's stock perps?

Bitget's stock perps—typically perpetual futures based on stock token prices—are an innovative offering that allows cryptocurrency platforms to provide exposure to traditional financial markets.

Compared to traditional stock or futures trading, they offer several unique advantages, primarily due to the platform's trading infrastructure.

Bitget's stock perps, typically USDT-denominated derivatives, offer the following key advantages:

1. Trading convenience and global accessibility

  • 24/7 trading: Traditional stock markets, such as U.S. equity markets, operate during fixed trading hours. In contrast, cryptocurrency derivatives markets are typically open 24/7. This means investors can trade anytime, capitalizing on breaking news or market fluctuations.
  • Lower entry barriers and faster onboarding: Compared with traditional brokerages, which often require extensive identity verification and lengthy account setup processes, Bitget generally offers faster account onboarding. Users can trade using cryptocurrencies such as USDT, without the need for complex fiat deposit and withdrawal procedures.
  • Global accessibility: Users can access derivatives trading linked to globally recognized stocks via the Bitget platform, subject to applicable regulations.

2. Capital efficiency and high leverage

  • High leverage options: Stock perps typically offer higher leverage than traditional stock trading (for example, up to 25x). This allows traders to control larger positions with smaller margin requirements, improving capital efficiency.
    Note: While high leverage can amplify gains, it also amplifies losses proportionally.
  • Two-way trading: Traders can easily take both long and short positions. This means traders can potentially profit from market volatility whether stock prices rise or fall, provided the market direction is correctly anticipated.

3. Trading and settlement using cryptocurrency

  • USDT margin: Stock perps on Bitget typically use USDT (or other stablecoins) as the margin and settlement currency. For users who already hold cryptocurrency, there is no need to convert assets into fiat currency, allowing them to trade directly with stablecoins.
  • Efficient fund transfers: Crypto-based transfers and settlements are typically faster than traditional fiat systems, enabling more efficient global fund allocation.

4. Integration

One-stop platform: Bitget allows users to trade spot cryptocurrencies, crypto derivatives, and stock perps on a single platform, making it easier to manage different asset types in one place.

Risk warning:

While Bitget's stock perps offer several advantages, it is important to understand the associated risks.

  • High leverage risk: Leveraged trading can result in rapid loss of your entire margin.
  • No equity ownership: When trading stock perps, you do not own the underlying shares. As a result, you are not entitled to dividends or voting rights.
  • Market liquidity risk: Stock token perps may have lower liquidity than their counterparts in traditional stock markets, especially outside regular trading hours.

In summary, Bitget's stock perps offer advantages such as greater trading flexibility, lower entry barriers, and higher capital efficiency.

What are the trading fees for Bitget stock perps?

Trading fees for Bitget stock perps (USDT-margined perpetual futures) mainly include transaction fees and funding rates.

Transaction fees:

Bitget offers limited-time fee promotions for stock perps (especially stock token perps) from time to time to attract traders.

Standard reference rates: Under Bitget's standard futures fee structure, the taker fee is typically around 0.06%, while the maker fee is around 0.02%.

Current promotions for stock perps (important): To promote its stock perps products, Bitget is offering discounted transaction fees during Q4 2025, with taker fees as low as 0.006% and maker fees as low as 0.002%. There is also a limited-time promotion offering zero-fee trading for spot stock tokens.

Recommendation: Since promotional activities are subject to change or end at any time, please visit Bitget's official Fee overview or Announcement Center page for the latest and most accurate rates at the time of trading.

Funding rate:

The funding rate is a key mechanism in perpetual futures (including stock perps) that helps keep the futures price closely aligned with the spot price of the underlying asset. It is not a fee charged by the platform, but a periodic payment exchanged between long and short traders.

Funding rates fluctuate dynamically and are mainly driven by market sentiment and imbalances between long and short positions. Stock perps generally experience lower volatility than cryptocurrencies, so funding rates are often relatively low during stable market conditions. However, during earnings seasons or major positive or negative news events, heavy concentration of long or short positions—such as in high-growth technology stocks like Tesla or Nvidia—can create significant imbalances, causing funding rates to spike in the short term.

Funding payments are typically settled every 8 hours. If you close your position before the funding settlement time, no funding payment will be charged or received.

Funding rates are not fixed. If you hold a position for an extended period, high positive funding rates (for long positions) or high negative funding rates (for short positions) will affect your overall holding costs or potential returns. For this reason, it is important to monitor the funding rate in real time on the trading interface.

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